Vera Pavluchenkova

Spearheaded marketing, brand awareness, and community engagement efforts across three business verticals: marketing agency services, podcast production studio, and Instagram media platform. Managed client projects end-to-end, developed performance-driven strategies, and shaped digital storytelling. Oversaw content delivery across digital channels. Built strategic brand partnerships across Dubai's luxury F&B, media, entertainment, event sectors. Organised ~30 high-impact brand events. Managed a cross-functional marketing team of 8. Key Projects:

• Led a full-scale marketing campaign for a luxury dining restaurant grand opening (Oct-Nov 2024) featuring a $1.5M diamond-themed live show and generated significant marketing buzz.

• Executed full-scope PR and media activation for a luxury restaurant by Michelin-starred chef, including strategic PR assets, media & influencer database, 15+ premium features in top media outlets (Caterer ME, Harper's Bazaar, Esquire, Condé Nast Traveler, Harper's Bazaar, Time Out, Russian Emirates, World Arabia), and exclusive VIP pre-opening dinner.

Advised B2B and B2C SME clients across IT, Premium Retail, Fashion, EdTech, Hospitality, and e-Commerce sectors.

• Launched premium grocery chain. The project became a market success, achieving high awareness and establishing strong differentiation in the premium retail segment.

• Identified a market gap in the IT sector and developed an alternative product strategy and GTM.

• Built and structured a marketing department for a SaaS project.

• Advised an online education company on refining its product proposition

• Led B2B marketing for a MedTech SaaS product targeting the US market.

Lead regional marketing across CIS, Europe, Australia, Southeast Asia and USA for a global IT consulting & e-commerce solutions provider. Supported enterprise-level client acquisition through structured marketing & business development initiatives. Led partner marketing and collaboration with Salesforce, Adobe, Magento within complex digital transformation ecosystems. Executed regional activations that attracted Moncler, ECCO, Lacoste, Uniqlo, Furla, and initiated C-level conversations with Tiffany & Co., L'Occitane, Coccinelle, Rituals, etc. gained exposure to complex customer-centric e-commerce solutions, supporting enterprise clients in designing and optimizing digital customerjourneys across multiple channels. Organise large scale multi-country webinar from end-to end, involving speakers from Salesforce and other independent experts.