Description

With over 10 years of experience in Marketing and Communications within the luxury industry, I have developed a strong expertise in building, positioning and growing brands across international markets.

Having started my career in Europe before expanding my professional journey to the Middle East, I have gained a deep understanding of both markets and the cultural nuances that shape the luxury industry today.

Throughout my career, I have led and delivered 360° marketing strategies, covering brand development, events, partnerships, PR, CRM and digital initiatives. I am used to managing complex projects, coordinating multiple stakeholders and ensuring that every activation reflects the brand’s vision and positioning.

Having worked with leading luxury houses such as Loewe, La Prairie and Saint Laurent, I bring both a strategic perspective and a hands-on approach to every collaboration.

Today, as a freelance marketing consultant, I support brands in developing impactful strategies, creating meaningful partnerships and delivering memorable brand experiences.

Languages

French
Native or bilingual
Persian
Native or bilingual
Spanish
Conversational
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

SUITED & BOOTED
HEAD OF MARKETING
FASHION AND COSMETICS
September 2025 - March 2026 (6 months)
Dubai, United Arab Emirates
Brand Strategy & Positioning: Defined and implemented the global brand strategy, including positioning, storytelling, and corporate presentations to support business development. Initiated the development of a Suited & Booted fragrance line to expand the brand into lifestyle categories. PR, Partnerships & Brand Visibility: Led the PR strategy, including flagship boutique opening, PR agency selection, press releases, and media placements. Built strategic partnerships with brands and institutions including Dubai Golf Club, The Macallan, Loro Piana, Zegna, and The Brain & Performance Centre (DP World). Developed organic collaborations with influencers and key opinion leaders to strengthen brand awareness. Digital Growth & Content: Revamped the website and SEO strategy to improve digital visibility and client acquisition. Led the Instagram and LinkedIn content strategy, focusing on craftsmanship, lifestyle storytelling, and brand positioning. Client Experience & Events: Conceptualized and delivered brand events and VIP client experiences across key markets. Oversaw the development of retail and brand collaterals including shopping bags, hangers, packaging, and in-store assets. Markets Managed marketing strategy across three key markets: Dubai, Abu Dhabi and Glasgow.
Brand Strategy Luxury Marketing Consultant Social Media Strategy Business development Social media
LOEWE / LVMH FASHION GROUP
MARKETING MANAGER
FASHION AND COSMETICS
March 2025 - August 2025 (5 months)
Dubai, United Arab Emirates
Led the 360° marketing strategy (media, digital, CRM, PR) for the 10th anniversary ofthe Puzzle Bag, including a Dubai Mall pop-up activation. Supported the brand repositioning strategy, reinforcing Loewe's heritage as a leading leather goods house through targeted storytelling and product-led activations. Managed retail activations and high-value clienteling initiatives across GCC boutiques. Organized exclusive VIP client experiences, including a private event with H.H. the Sheikha of Fujairah. Contributed to PR initiatives and ambassador partnership with Salma Abudeif.
Marketing Stratety Media Plan Press release Press relations Project Management
LA PRAIRIE BEIERSDORF GROUP
MANAGER MIDDLE EAST
FASHION AND COSMETICS
January 2024 - March 2026 (2 years and 2 months)
Dubai, United Arab Emirates
Clients Experience Management: Propose CRM Activations to recruit new potential HVC & retain our TOPs & OTHERs Clients Develop & Implement client's events execution (Virtual & Physical) with the markets & Build the Events/CRM Calendar for each markets highlighting key moments ofthe year. Think outside the to explore potential partnership for localizing gifts or pampering our HVC Clients
Business development Project Management Data analysis Events