About Thais
I am a pitch-winning Creative Lead and Strategist with over a decade of experience driving high-growth performance for global brands like Voodoo, Wizz, and Hinge. I specialize in the "story for brands," crafting resonant narratives that bridge the gap between creative vision and commercial impact across diverse social and network landscapes. My expertise lies in blending this visual innovation with data-driven frameworks to spearhead creative overhauls that maximize engagement and conversion. I excel at scaling creative production, leveraging a tech-forward workflow including AI-driven prototyping and performance diagnostics to deliver high volumes of top-tier assets that maintain quality at pace. Whether managing multi-vertical campaigns or leading high-performing teams, I focus on building sustainable, performance-led systems that turn emerging trends into measurable success.
English
Native or bilingual
Portuguese
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- VoodooCreative Lead AppsFebruary 2026 - Today (4 months)Paris, France• ● Creative & Influencer Leadership: Directing the end-to-end creative strategy for a major mobile app (Wizz) focused on the US market. Managing a cross-functional team ofmarketing artists and influencer associates to deliver +200 unique creatives per week whileoverseeing multiple external agencies.• ● Data Intelligence & Reporting: Crafted comprehensive weekly reports for stakeholders to not only analyze performance data but proactively identify winning patterns, ensuring creatives resonate more deeply with target audiences. Built a robust Library of Learnings tosignificantly increase the probability of scaling winning concepts.• ● Performance Engineering & UA Alignment: Architected a "speed-to-market" testing framework that delivered a 38% eCPI reduction (from $2.68 to $1.65). Grounded asset selection in rigorous competitor benchmarking, significantly increasing the odds of finding scalable winners.• ● Strategic Pivot & Margin Growth: Engineered a major shift in content pillar strategy, doubling down on high-intent themes like Boredom/Instant Connections (+93% spend). This strategic realignment directly led to a $4.47M net margin in 64 days and the highest weekly margin ever recorded ($552K).• ● UGC & Creator Program Optimization: Re-engineered the UGC onboarding and vetting pipeline, including a restructured application form to improve creator quality. These effortssuccessfully scaled influencer assets to represent 40% of the top-15 spend-driving creatives.• ● AI Innovation & Operational Efficiency: Pioneered the integration of AI tools (Scenario, Rowads, Arcads, PoolDay, etc) into the production workflow, accelerating learning cycles andexpanding throughput. Improved a metadata system to improve visibility, making "kill or scale" decisions more data-driven.• ● Process Automation: Standardized agency briefing with automated workflows and single onboarding decks, reducing briefing time and improving consistency.
- LOI UKCreative Campaign Lead EMEA & AUSOctober 2025 - February 2026 (4 months)London, UK• ● Campaign Leadership: Led innovative, fast-paced social media campaigns for Hinge, from concept to execution and analysis, consistently exceeding brand awareness and engagement goals. Mainly responsible for UK & AUS markets managing always on and seasonal campaigns.• ● New Business: Developed compelling creative pitch ideas that successfully won new business accounts (Match.com, Skillshare, Pan Macmillan), directly expanding the agency's revenue and client portfolio• ● Client & Influencer Relations: Managed and cultivated robust client partnerships, proactively identifying new opportunities and securing additional investment by demonstrating strong ROI and fostering long-term relationships.• ● Performance Analysis: Analysed campaign performance against KPIs, identifying optimisation opportunities and maximizing campaign impact and return on investment (ROI) for advertisers.• ● Team Leadership: Managed and developed a high-perform- ing team, including supporting them with deck designs and other resources, providing career guidance and fostering a collaborative environment.
- LOUNGERIEVISUAL MERCHANDISING & TRADE MKT COORDINATORJanuary 2016 - January 2020 (4 years)São Paulo, State of São Paulo, Brazil• ● Visual Merchandising & Trade Marketing: Led a high-performing Visual Merchandising and Trade Marketing team, driving impactful campaigns and initiatives.• ● Special Projects & Campaigns: Spearheaded creative design for special projects and campaigns, delivering innovative and engaging solutions.• ● Scenography & Window Display: Managed the development, purchase, production, and monitoring of impactful scenography installations and window displays, maximising customer engagement.• ● Point-of-Sale (POS) Communications: Developed compelling creative communication materials for POS, optimising the customer buying experience and driving sales.• ● Brand Development & Guidelines: Developed comprehensive brand guidelines and style guides, ensuring brand consistency across all channels. Designed and developed innovative display solutions.• ● Strategic Partner & Vendor Negotiations: Negotiated successful partnerships for brand activations and secured favorable indoor mall media placements. Proactively identified and evaluated new suppliers to ensure value for money.
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Education
- Storytelling for BrandsUniversity of the Arts LondonStorytelling for Brands
- Bachelor DegreeCentro Universitário das Faculdades Metropolitanas UnidasBachelor Degree