Description

Executive operator and venture builder with 17+ years across consulting, M&A, founding, and scaling fintech & tech ventures. I specialise in growth execution, commercial strategy, operations, and strategic partnerships.

I support startups and SMEs in designing and delivering growth plans, structuring commercial and operational foundations, launching new verticals or products, and preparing for fundraising with clear financials and strong business logic. My approach is hands-on, structured, and focused on delivering measurable progress.

What I Do

Fractional COO / CCO & Growth Execution

GTM, sales & org leadership
Operations, workflows, SOPs, KPIs & reporting

Venture Building & New Vertical Launch

Market validation & business model
Pilot design, proof of concept & scale readiness

Strategic Partnerships

Develop and manage strategic partnerships that drive distribution, acquisition, and product expansion
Structure partnership models, commercial terms, and operational alignment

Fundraising & Investor Readiness

Investment narrative, traction analysis, unit economics
Investor materials & financial model preparation

Engagement Models

Fractional leadership (1–3 days/week)
Interim roles (2–4 months)
Strategic sprints (2–6 weeks)
Venture-build mandates

Languages

Arabic
Native or bilingual
English
Native or bilingual
French
Native or bilingual

Workplace preferences

Can work on-site

Dubai City (up to 50km)

Klaim.ai
VP New Ventures
January 2025 - Today (1 year and 5 months)
Dubai - United Arab Emirates
Appointed to lead Klaim’s expansion beyond healthcare into new verticals and products, with full ownership from strategy to execution.

• Spearheaded the creation of two new verticals doubling Klaim's addressable market in the UAE.
• Driven the expansion from concept to launch, shaping the product, go-to-market strategy, and operational execution,
• Developed and pitched business cases to the board and venture debt investors, securing alignment and capital to pilot and scale new verticals.
Klaim.ai
VP Revenue Growth (Sales, Marketing & Partnerships) & Operations
January 2022 - January 2024 (2 years)
United Arab Emirates
Executive committee member reporting to the CEO and CRO, responsible for Klaim’s full commercial and operational buildout in the UAE. Oversaw sales, marketing, partnerships, and operations, working cross-functionally with product, compliance, legal, tech, and finance.

• Scaled Klaim's UAE healthcare business 4x in 12 months by leading commercial strategy and building the operational backbone for growth.
• Secured strategic partnerships with Emirates Development Bank, Wio Bank, and Dubai Healthcare City Authority; unlocking institutional funding and reinforcing Klaim's market position.
• Redesigned the sales engine to shorten cycles by 30%, improve conversion, and drive consistency, backed by a full playbook, tailored incentives, and workforce optimization.
• Built Klaim's marketing function from scratch; developing the go-to-market strategy, core messaging, and integrated campaign execution across channels.
• Established scalable governance infrastructure, including KPI-driven reporting, process controls, and SOPs across onboarding and client lifecycle management.
• Enabled faster product-market alignment by embedding field insights into the roadmap and leading customer-driven iteration with product.
• Led and developed a cross-functional team of 12+, instilling a culture of execution, ownership, and customer impact.
ShalaOnline
Founder & CEO
January 2017 - January 2022 (5 years)
Dubai - United Arab Emirates
Subscription-based wellness platform dedicated to helping women improve their physical and mental well-being through tailored fitness and meditation programs.

• Scaled the business from concept to over 18,000 users and built a social media community of 40,000+ followers.
• Developed the go-to-market strategy, product roadmap, and business model, achieving consistent growth and operational efficiency.
• Raised $150K in funding and established strategic B2B partnerships with wellness brands to drive cross-promotion.
• Optimized customer acquisition and content production, reducing costs by 75%.
• Built and led a team of 4, fostering a culture of ownership, agility, and product-led growth.