About Sofya
Fashion Influencer with Content Creation Expertise Seeking Opportunities in Creative Industries in Dubai.
With a foundation in architecture, I transitioned into the vibrant world of fashion and content creation over a decade ago in Paris. During this time, I collaborated with prestigious French and international fashion houses, offering a unique perspective on their campaigns and product launches through my creative vision.
My expertise spans reinterpreting brand narratives, crafting compelling personal branding strategies, and producing
high-quality visual content.
French
Native or bilingual
English
Fluent
Arabic
Conversational
Italian
Basic
Can work on-site
Dubai (up to 50km), Abu Dhabi (up to 10km)
Experience
- MAISON D'ASACampaign Producer and Artistic DirectionFASHION AND COSMETICSJuly 2024 - December 2024 (5 months)
- For luxury skincare brand Maison d'Asa, I proposed a social media strategy and created initial content, including static posts and Reels. I later developed artistic direction and planned a Summer 2024 campaign for social media, the website, and partner spas.
- The strategy focuses on engaging content that highlights the brand’s artisan heritage, natural ingredients, and timeless beauty through editorial calendars, diverse formats, and photoshoots, ensuring a cohesive and appealing online presence.
- DIMA AYADDigital Marketing and Content CreationFASHION AND COSMETICSJuly 2024 - December 2024 (5 months)Dubai - United Arab Emirates
- Developed and implemented comprehensive brand strategy, including mission, vision, and value propositions.
- Led the development and execution of successful marketing campaigns
- Managed the brand's website and social media account, growing its online presence through curated visuals and engaging content strategies. . Partnered with content creators and influencers to amplify brand visibility and ensure successful collaborations.
- BOUGUESSASocial Media Manager and Content CreationFASHION AND COSMETICSFebruary 2024 - June 2024 (4 months)Dubai - United Arab Emirates
- Managed social media platforms, driving engagement and follower growth through innovative content strategies and partnerships.
- Coordinated and executed events like Pop-Up stores and Fashion Shows, overseeing planning and on-site execution.
- Maintained a consistent and strong brand identity across all platforms.
- Commissioned and briefed external teams to ensure on-brand execution.
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Education
- MasterParis Val de Seine2014Architecture and Arts