Sofia Khan

Supporting companies in increasing brand market share by integrating 360-degree marketing strategies across all digital platforms. Creating SEO-driven content that tells the brand's story and generates meaningful business results.

MARKETING SERVICES

I offer a mix of marketing skills, tailored to the unique needs of each project. I develop research-driven and data-informed marketing strategies for brands, and support their implementation by creating quality content across all digital platforms.

Content Creation Content strategy with impactful copywriting for articles, blogs, opinion pieces, press releases etc. Social Media Marketing Content plan, post creation and account management on Facebook, LinkedIn, Instagram, Twitter, YouTube etc. Digital Marketing Data-led campaign strategy and overall management. High quality content delivery across all digital platforms factoring in keyword strategy for SEO, Google SERPS, Google Ads and social media ads. Website Management Website UX strategy, with responsive wireframe design, site plan, content creation, and CMS management. E-mail Marketing Content writing, including campaign automation set-up (in collaboration with technical team), A/B testing etc. Digital Asset Production High quality digital asset production aligned with the brand and its content strategy, including storyboarding, videos and HTML banners. Media Planning Media buying strategy across ATL and BTL. Business Reporting Writing and design of effective research-based business plans, proposals, presentations, white papers and other reports.

Main projects:

Main events managed:

Developed high impact, multi-channel marketing strategies, continuously re strategising to adapt to changing market conditions, while growing year on year customer acquisition numbers. Led development of show brand value with high quality digital content, resulting in a launch show's Net Promoter Score (NPS) spiking from +20.6 in 2016 to +29.8 in 2018, well above industry benchmarks. Through an intuitive and carefully executed multilingual digital campaign, with agency support, reduced cost per visitor acquisition (CPA), on selected channels, from US$ 68 to US$ 15 within a period of 2 years. Increased footfall from less accessible markets such as Pakistan, Kenya, Egypt and Saudi Arabia by as high as 900%, largely with customised high-engagement content, granular geographical targeting and digital optimisations. Leveraged the power of digital media to drive conversions, with a granular focus on industry, market, region and other CRM-based segmentation strategies, complete with real time data analytics and Power BI reporting.

Main events managed:

Managed all online/digital and print campaigns including paid, owned and earned. Developed content strategy, with particular focus on micro content pillars and thought leadership. Drove high impact social media campaigns (across platforms such as Facebook, Twitter, LinkedIn, and YouTube), introducing new video assets that received consistent customer engagement across organic and sponsored posts. Social engagement rates on popular posts rose by as much as 1200% year on year during comparable/peak campaign durations. Managed international and local agency/vendor SLAs to deliver all campaigns successfully.