About Simon
I am a seasoned consultant with 8+ years of experience driving business transformation and strategy across the GCC and international markets. Formerly with PwC’s Global Tourism, Hospitality & Sports Center of Excellence and UN Tourism, I have partnered with Ministries, global organizations, and private operators to design and deliver destination strategies, large-scale events, and shaping sport-data strategies. Skilled in stakeholder engagement, vendor negotiations, and operational delivery, I focus on aligning diverse partners and supporting initiatives that create measurable impact and meet high standards.
French
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual
Dutch
Conversational
Can work on-site
Dubaï (up to 50km)
Experience
- PwC Global Tourism, Hospitality & Sports Center of ExcellenceManagerCONSULTING AND AUDITSApril 2022 - July 2025 (3 years and 3 months)Dubai - United Arab Emirates
- Co-led the setup of a regional DMO for a Saudi Giga Project, coordinating activations and multi-stakeholder launches
- Designed governance and operating models for an Omani botanical destination, including visitor flow and onsite operations
- Restructured a UAE Private Household Office delivery model to enhance guest services Built a demand verification tool for a GCC destination to guide event scheduling and capacity planning
- Defined activation roadmaps for a Saudi deputyship, aligning event experiences with strategic goals
- Supported branding and launch readiness for a Saudi Hospitality Group's first palace opening
- Managed vendor sourcing and procurement of DMC services for large-scale business tourism events
- United Nations World Tourism Organization (UN Tourism)Project AssociateTRAVEL AND TOURISMJanuary 2018 - January 2022 (4 years)Madrid, Spain
- Led logistics and operations for high-level international conferences, overseeing panels, bilateral meetings, and protocol signings
- Directed coordination with UN Resident Coordinator offices on technical support projects and donor engagement worldwide
- Managed research and production of flagship publications under the UNWTO Agenda for Africa initiatives
- Led the drafting of a White Paper on Tourism Security with AUDA-NEPAD and UEMOA partners
- Monitored political developments and guided member state responses to complex regional challenges
- World Center of Excellence for Destinations (CED)ResearcherTRAVEL AND TOURISMJanuary 2018 - July 2018 (6 months)Sherbrooke, QC, Canada
- Provided key recommendations for a 5 year Tourism Destination Development Strategy of a leading Canadian Regional Destination
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Education
- Bachelor in International Business ManagementInholland University of Applied Sciences, The Netherlands2018
- Certified in Hospitality StrategyeCornell University, USA2025Certified in Hospitality Strategy
Certifications
- Hospitality StrategyeCornell University2025
- Project Management Professional (PMP) Preparation CoursePMP2025