Shahd Mohsen

Social Media & Digital Marketing Specialist | Instagram | TikTok | Meta Ads

I help brands and businesses in the Middle East grow their digital presence with engaging content and well-targeted ad campaigns. With over 7 years of experience in social media and marketing, I specialize in building strategies that connect with audiences across Instagram, TikTok, Facebook, LinkedIn, and X.

At Sahara Communications, I currently manage accounts for real estate, banking, lifestyle, and construction clients in the UAE. My role covers:

Developing and executing cross-platform social strategies that align with brand goals.

Creating bilingual (Arabic & English) content tailored to platform-specific audiences.

Running and optimizing paid campaigns on Instagram and TikTok with budgets ranging from 5K–10K per month, consistently improving ROI.

Monitoring KPIs with Meta Business Suite, TikTok Ads Manager, and Google Analytics, applying insights to boost engagement, reach, and conversions.

Collaborating with creative and marketing teams to deliver campaigns around launches, seasonal promotions, and events.

What makes me different as a freelancer is my hands-on approach. I don’t just set up ads or create posts—I ensure every campaign is monitored, optimized, and adapted to trends, so clients always get the best performance possible.

Whether you need to increase leads, strengthen brand awareness, or maintain a consistent online presence, I bring the mix of strategy, creativity, and cultural understanding needed to succeed in the UAE and wider Middle East market.

I’m easy to work with, reliable on deadlines, and focused on results that matter.

- Curated and monitored social media strategies/content/designs.

- Setting branding guidelines and following up on seasonal fashion trends.

- Planned marketing strategy & buyer persona.

- Branding: designing logo, clothes label, packaging, FB cover & business card.

- Tailored paid Ads on Instagram & FB to increase brand awareness, brand recognition, and reach potential customers by 38% in three months.

- Negotiated deals with suppliers/ production factories.

- Prepared design samples for every seasonal collection.

- Hunted collaborations & product display opportunities.

- Tailored clothes designs & patterns that solve current critical problems for Petites.

- Explored possible ways to maintain more sustainability.

‑ Developed social media & marketing strategies and brand awareness campaings. ‑ Content management for three accounts in Arabic & English. ‑ Monitored, listened and responded to users while cultivating leads and sales. ‑ Analyzed key metrics and tweak strategy as needed, reporting for CEO showing results (ROI). ‑ Represented icealex being an advocate in social media spaces, engaging in dialogues. ‑ Social Media live coverage for internal and external incubations/events. ‑ Analyzed numbers, reviewed, and reported on the effectiveness of campaigns to maximize incubations/ events to 3-7 per year.

- Prepared press releases for events that happened in the hub.

- Email marketing campaigns using Mailchimp to reach more potential entrepreneurs for existing incubations.