Description

Ayudo a empresas internacionales del sector agro, veterinario y sanidad animal a entrar y crecer en el mercado ibérico.

Con más de 30 años de experiencia comercial en la Península Ibérica y una red activa de distribuidores, veterinarios y decisores del sector, diseño y ejecuto estrategias de entrada a mercado que funcionan desde el primer trimestre.

Lo que hago por tu empresa:

— Estrategia go-to-market: sizing, segmentación, análisis competitivo y plan de entrada adaptado al mercado ibérico.

— Apertura comercial: prospección, primeras reuniones, cierre y construcción de red de distribución.

— Forecast de ventas y presupuestos comerciales basados en datos reales del mercado.

— Estudios de viabilidad para nuevos productos o líneas de negocio en el sector agroalimentario.

— Formación de equipos comerciales en venta consultiva B2B.

Caso real: diseñé la estrategia de entrada en el mercado bovino español para una empresa holandesa de salud animal. En 6 meses: red de distribuidores operativa, primeros KOLs activados y tracción comercial demostrable.

Trabajo en español, inglés y portugués. Presencial en Galicia y noroeste peninsular, remoto para el resto.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Fluent
Portuguese
Fluent

Workplace preferences

Can work on-site

Santiago de Compostela (up to 50km)

Animal Health vision
AHV Cattle Business Growth Program
CHEMICAL
June 2024 - March 2025 (9 months)
Santiago de Compostela, Spain
AHV had initiated its operations in the swine sector in Spain and was aiming to expand into the cattle segment without increasing headcount. My role was to design a strategic plan, mentor the existing team, and bring in key distributors and KOLs essential to launching sales. Within six months, we had the structure, relationships, and early commercial traction needed to establish a foothold in the market.

Developing the strategic plan for entry into the cattle market

Building relationships with key stakeholders, including KOLs and early adopters

Establishing a distributor network to support rapid market access

Defining the value proposition and pricing strategy adapted to the local context

Training and mentoring the existing team to manage and grow the new business line
Business development Business Planning Training Marketing and Communications Planning Market-Sizing and Growth Trend Analysis
Innogando
Innovative market research
TELECOMMUNICATIONS
September 2023 - March 2024 (6 months)
Lugo, Spain
Innovative market research plays a pivotal role in understanding and addressing the dynamic needs of consumers, thereby driving the success of products and services in today's competitive landscape.

1. Identifying Market Needs and Trends: Innovative market research helps identify emerging market needs and trends by utilizing advanced data collection and analysis techniques. This enables businesses to stay ahead of the curve and adapt their offerings to meet the evolving demands of their target audience.
2. Enhancing Customer Understanding: Through classical and innovative methodologies market research provides a deep understanding of customer behavior, preferences, and pain points. This helps businesses tailor their products and marketing strategies to better resonate with their customers.
3. Guiding Product Development to Product Market Fit :Market research informs the product development process by identifying gaps in the market and uncovering opportunities for innovation. It helps in understanding customer needs and expectations, thereby guiding the design and features of new products to ensure they meet market demands.
4. Competitive Analysis: Advanced market research tools allow for comprehensive competitive analysis, helping businesses understand their competitors' strengths and weaknesses.
5. Leading field trials : Validation, optimization and data collection of field trials to new products to assess their effectiveness, performance, and potential market impact
6. Supporting Business Decisions: Data-driven insights from market research support strategic business decisions.

Innovative market research is integral to the success of modern businesses. By leveraging advanced technologies and methodologies, it provides deep insights into market dynamics, consumer behavior, and competitive landscapes. These insights are crucial for making informed decisions, driving innovation, and maintaining a competitive edge in the market.
Business Planning Marketing and Communications Planning Investigación de mercado
Axiota
Technical & Commercial Lead
June 2021 - Today (5 years)
Demonstrated exceptional leadership by building a brand a nationwide , resulting in a phenomenal growth rate of 100% every year to create a 1 M € business from scratch. Played a pivotal role in identifying oportunities and establish a distribution model for a sustainable growth . .Positioning and brand creation. Strategic consultancy, pricing and forecasting. Marketing translation and adaptation to local languages. Training and mentoring to sales teams (more than 15 sales representatives) . Key account management and oversaw . Opening and negotiation with distributors