About Sara
Senior Brand Strategist & Brand Identity Designer with 20+ years of experience supporting organizations across the GCC and MENA region.
I help organizations build clear, culturally relevant brand narratives and communication strategies that resonate with Arab audiences and public-sector stakeholders.
My work focuses on brand strategy, institutional branding, and strategic communications, particularly for organizations operating in complex cultural, governmental, or international environments.
Over the years, I have supported government entities, development initiatives, sustainability programs, and corporate organizations, translating complex ideas into compelling brand systems, campaigns, and communication frameworks.
I also leverage AI-assisted creative tools to accelerate concept development, visual exploration, and strategic storytelling, while maintaining strong human-led creative direction.
I frequently collaborate with European organizations and international teams, helping translate strategy into culturally relevant messaging, brand narratives, and effective communication strategies for local audiences.
Clients typically work with me on:
- Brand strategy and brand positioning
- Institutional and government branding
- Strategic communication frameworks
- Campaign strategy and narrative development
- Corporate and sustainability reports
- Communication for GCC and MENA audiences
Languages: Arabic (native) · English (fluent) · French (A1) · German (A1)
English
Native or bilingual
French
Basic
German
Basic
Can work on-site
Abu Dhabi (up to 50km)
Experience
- We Do Advertising & PublicityArt Director / Marketing & Communication LeadPUBLIC SECTORFebruary 2025 - Today (1 year and 4 months)Abu Dhabi, United Arab Emirates•Develop and structure communication narratives for public-sector tenders and institutional projects.•Lead concept development workshops focused on message clarity, audience impact, and cultural context.•Design integrated communication systems across digital, print, and social platforms.•Use AI-assisted tools to support content creation, analysis, and workflow efficiency, while maintaining ethical standards.•Impact: 12% tender success rate, +9% revenue growth, 95% client satisfaction.
- Countdown Media Production ServicesArt Director / Marketing & Communication LeadJuly 2024 - January 2025 (6 months)Dubai - United Arab Emirates• Led creative direction for brand, digital, and video content across multiple clients• Developed campaign concepts, visual storytelling, and social media content• Created storyboards and visual frameworks for video production• Collaborated with production and marketing teams to ensure on-brand execution• Supported creative planning and content development from concept to delivery.
- Social Dar Marketing ManagmentFounder / Art Director / Marketing SpecialistJune 2020 - June 2024 (4 years)Dubai - United Arab Emirates• Founded and led a branding and digital design studio serving SMEs and corporate clients• Directed creative strategy for brand identity, social media, and digital campaigns• Managed client relationships, project planning, and delivery from concept to launch• Conducted brand workshops to define positioning, tone, and visual direction• Led and supervised creative production to ensure quality and consistency.
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Education
- Postgraduate Diploma in Professional MarketingPostgraduate Diploma in Professional Marketing
- Bcs.Applied Arts2003
Certifications
- CIM Level 7 | Postgraduate Diploma in Professional MarketingCIM