Saira Arif

Saira's professional journey is marked by her strong legal foundation, beginning with her LLB (Hons) degree and her subsequent pursuit of a Postgraduate Diploma in Legal Practice. She initially specialised in family law before embarking on a remarkable career trajectory that spans healthcare and the growing digital health sector. With a wealth of diverse interests and a passion for multiple fields, Saira now excels as a consultant and freelancer. Her multi- faceted expertise allows her to offer support across a broad range of areas, bringing a unique blend of skills and insights to every project.

Building a dynamic portfolio career, Saira has worked across multiple organisations in digital health, product strategy, and transformation. As Product Director at Tiny Medical Apps (UK), she has led the development and implementation of patient-facing health technologies within the NHS and private sector. She has also contributed to global initiatives through her freelance work with organisations such as SVS Group Ltd (Canada), Hexitime (UK & UAE) and previously as Head of Partnerships at Community Partners (UK & UAE). Passionate about driving meaningful change, Saira focuses on encouraging collaboration, enhancing user experience and influencing positive behavioural shifts in technology adoption.