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Rory MerrickRM

Rory Merrick

Amazon Listing Optimisation Specialist

$539/day
Slough, GB
3-7 years

Average response time: 1 hour

About Rory

Amazon Listing SEO Specialist | Amazon Content & Conversion Optimisation Expert

I am an Amazon Listing SEO Specialist with 5+ years of hands-on experience helping global brands increase visibility, improve conversion rates, and scale revenue on Amazon marketplaces across the UK, EU, and US.

I specialise in end-to-end Amazon content optimisation, combining data-driven keyword strategy with high-quality listing execution. My work focuses on improving organic ranking, increasing click-through rates, and maximising conversion through strategically structured product pages.

I have worked directly within Amazon Seller Central and Vendor Central environments, optimising thousands of listings across multiple categories including supplements, cosmetics, electronics, automotive, health & wellness, toys, and consumer goods.

Key areas of expertise:
- Amazon SEO strategy (keyword research, indexing optimisation, ranking improvement)
- Full listing optimisation (titles, bullet points, product descriptions, A+ content to be aligned with RUFUS)
- Backend search term optimisation & catalogue structuring
- Competitor analysis & market positioning
- Conversion rate optimisation (CRO) for Amazon PDPs
- DataDive & Helium 10
- Content systems aligned with Amazon algorithm updates and AI-driven search (including emerging Rufus-style discovery)

Experience highlights:
I have worked with globally recognised brands including Mattel, Continental, Pirelli, Canon, JBL, Nutravita, and Torq, delivering Amazon content strategies that have contributed to over £100M+ in attributable sales.
  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • RoryWritesUK Ltd
    Amazon Listing Optimisation Specialist
    E-COMMERCE
    April 2021 - Today (5 years and 2 months)
    Slough, UK
    Amazon Consultancy Services centred around SEO and Listing Optimisation. I help Amazon brands and businesses dominate their niches through expertly tailored copy, SEO and content.

    I have a team of 3 and help my clients with a range of Amazon Services including SEO listings (including RUFUS), PPC Campaign Management, image design, storefront design, and catalogue and compliance support.
    SEO Copywriting Content marketing Brand content
  • Sophie Society Co.
    Freelance SEO Copywriter
    January 2022 - July 2022 (6 months)
    1809 E 11th St, Tulsa, OK 74104, USA

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