Rory Merrick

Amazon Listing SEO Specialist | Amazon Content & Conversion Optimisation Expert

I am an Amazon Listing SEO Specialist with 5+ years of hands-on experience helping global brands increase visibility, improve conversion rates, and scale revenue on Amazon marketplaces across the UK, EU, and US.

I specialise in end-to-end Amazon content optimisation, combining data-driven keyword strategy with high-quality listing execution. My work focuses on improving organic ranking, increasing click-through rates, and maximising conversion through strategically structured product pages.

I have worked directly within Amazon Seller Central and Vendor Central environments, optimising thousands of listings across multiple categories including supplements, cosmetics, electronics, automotive, health & wellness, toys, and consumer goods.

Key areas of expertise:

- Amazon SEO strategy (keyword research, indexing optimisation, ranking improvement)

- Full listing optimisation (titles, bullet points, product descriptions, A+ content to be aligned with RUFUS)

- Backend search term optimisation & catalogue structuring

- Competitor analysis & market positioning

- Conversion rate optimisation (CRO) for Amazon PDPs

- DataDive & Helium 10

- Content systems aligned with Amazon algorithm updates and AI-driven search (including emerging Rufus-style discovery)

Experience highlights:

I have worked with globally recognised brands including Mattel, Continental, Pirelli, Canon, JBL, Nutravita, and Torq, delivering Amazon content strategies that have contributed to over £100M+ in attributable sales.