Rick Van Der Linden

My name is Rick van der Linden and I am a sustainability expert and Zoho Creator developer. My focus in sustainability is on Life Cycle Assessment, sustainable product design, and helping companies make more sustainable choices across all aspects of their business. In Zoho, I focus on creative solutions, intuitive UI, and custom styling, I'll transform your organization's processes into streamlined and visually captivating experiences.

I discovered my passion for design and engineering during my studies in Industrial Design Engineering. My fascination with cars led me to spend my spare time customizing my own vehicle and designing innovative products. As I pursued my studies, I also became increasingly interested in sustainability.

To deepen my knowledge in this area, I enrolled in the ASSET sustainable minor program, which introduced me to the Cradle to Cradle philosophy. This philosophy resonated with me deeply, and I have been incorporating sustainable design strategies into my work ever since.

Later on, I was introduced to the concept of Circular Economy and immediately recognized its potential to create a more sustainable future. This led me to focus my career on sustainability and Circular Economy, which has been a driving force in all of my professional endeavors.

I have worked in the horticultural sector, where I helped businesses improve their environmental performance through consulting and insights. I also played a key role in the development of the LCA methodology, which is now incorporated into the PEFCR Floriculture.