About Rhea
Passionate about innovation and consulting, I am a trilingual business consultant with over 15 years of experience in strategy, digital transformation, communication, and international development across Europe, the Middle East and Africa.
I support enterprises in defining strategy, creating value, accelerating growth, and expanding into new markets. I have collaborated with Deloitte, Eli Lilly Suisse, the International Trade Centre, the World Bank, ESCWA, Oxfam, and GIZ, and have led large-scale innovation projects and acceleration programs. Over the past five years, I have supported more than 500 enterprises across different sectors including healthcare, banking, technology, e-commerce, and retail.
Certified EFQM Assessor, E-commerce Advisor, and Digital and AI Strategy Advisor, I bring a blend of strategic insight, digital expertise, and operational excellence to help organizations enhance performance, build visibility, and scale impact.
Typical missions include:
- Developing and implementing digital strategies
- Developing and implementing communication plans and digital marketing strategies
- Supporting enterprises in e-commerce and export readiness
- Leading capacity-building and training programs
- Conducting EFQM organizational excellence assessments and improvement missions
- Managing donor-funded projects and impact evaluations
If you’re looking for a consultant to help your organization innovate, grow, and achieve measurable impact, let’s connect.
English
Native or bilingual
French
Native or bilingual
Arabic
Native or bilingual
Remote only
Primarily works remotely
Experience
- European Foundation for Quality Management EFQMEFQM Quality Management Advisor & AssessorCONSULTING AND AUDITSJuly 2023 - Today (2 years and 11 months)Beirut, Lebanon
- Assess and optimize organizational performance using EFQM quality frameworks and the RADAR methodology to drive continuous improvement.
- Conduct in-depth evaluations and lead the EFQM certification process for organizations and enterprises.
- Guide organizations in EFQM certification readiness, delivering tailored training to enhance internal capabilities and ensure long-term excellence.
- GIZ (Deutsche Gesellschaft für Internationale Zusammenarbeit)Digital Transformation & E-Commerce Program LeaderE-COMMERCEAugust 2023 - October 2024 (1 year and 2 months)Beirut, Lebanon
- Lead and mentor a team of 15 coaches, providing strategic guidance to 40 enterprises across various industries.
- Oversee outreach, recruitment, and admission processes for enterprises participating in the accelerator program.
- Develop detailed project plans, timelines, and resource allocation strategies to ensure efficient execution.
- Manage project budgets, oversee procurement processes, and supervise overall project implementation.
- Design and deliver workshops on digital strategy, marketing, e-commerce, artificial intelligence, financial modeling, export, and internationalization.
- Conduct digital and AI needs assessments to identify opportunities for enterprise growth and transformation.
- Develop financial revenue models, track enterprise KPIs, and align activities with business objectives.
- Define and monitor key performance indicators (KPIs) to measure program success and impact.
- Generate comprehensive reports on program outcomes, insights, and recommendations.
- Collaborate with donors and program stakeholders to unlock new opportunities for start-ups and enhance ecosystem engagement.
- TRI Rise ConsultingBusiness and Strategy ConsultantCONSULTING AND AUDITSJanuary 2022 - Today (4 years and 5 months)Beirut, LebanonMain Activities
- Write project proposals, ensure donor compliance, and manage projects from planning to delivery.
- Provide trainings, liaise with donors, and monitor project outputs and outcomes.
- Create and manage website and social media content to engage stakeholders and promote initiatives.
- Develop and implement communication strategies ensuring consistent messaging and visibility.
Project – Alfanar Venture Philanthropy (Financial Consultancy)- Strengthen the financial capacity of 35 social enterprises through tailored training, needs assessments, and fit-for-purpose models.
- Equip enterprises with forecasting tools, standardized policies, and procedures to enhance compliance and decision-making.
- Support strategic planning by co-developing operational budgets aligned with enterprise goals.
Project – Berytech Accelerator (Coaching)- Develop growth strategies, refine product-market fit, and lead financial planning.
- Support start-ups in crafting investor pitches and deliver workshops to build business and strategic skills.
- Conduct market and customer analyses to improve positioning.
Project – World Bank & IFC- Coach enterprises to enhance business and export capacities.
- Implement export readiness strategies leading to increased international transactions.
- Optimize procurement processes to reduce costs.
Project – Mercy Corps (Digital Marketing Advisory)- Develop and execute digital marketing plans to strengthen brand awareness and engagement.
- Deliver training enabling enterprises to manage campaigns and increase online sales.
Project – Oxfam & ILO- Support Social Development Centers in improving job services and operational efficiency.
- Standardize procedures, ensure best practices, and facilitate workshops to strengthen partnerships.
Recommendations
Be the first to recommend Rhea
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Artificial Intelligence AI Essentials for Business, CertificationHarvard Business Online School2025"AI Essentials for Business" Certification
- Strategy in the Age of Digital Disruption, CertificateINSEAD, Online Executive Education Program2022Strategy in the Age of Digital Disruption, Certificate
Certifications
- EFQM Certified AssessorEFQM (European Foundation for Quality Management)2023
- "E-commerce Advisor", CertificateITC (International Trade Centre)2022