Description

Internationally oriented (interim) marketing and intelligence consultant/manager who provides deep insight into markets and consumers as representative of the voice of the customer. With this knowledge and actionable insights organisations are better capable of applying all marketing mix ingredients optimally and, consequently, reducing risks. I add value by:

1.Managing a team and delivering projects on-time and within budget

2.Executing analyses, drawing the insights and implementing new concepts and propositions

3.Acting as the voice of the customer and making sure organisations deliver a seamless customer experience

4.Consulting and challenging the internal organisation and the status quo in general

5.(Co-)defining strategies and stakeholder management

People describe me as curious, having a vision, making sure the consumer is the focal point, constructive, (positive) critical, being results-oriented, creative, innovative/conceptual, humorous, enthusiastic, a networker and as a coach who stimulates and challenges people positively.

Industry field of expertise

Languages

Dutch
Native or bilingual
English
Fluent
German
Fluent
French
Fluent

Workplace preferences

Can work on-site

Amsterdam (up to 50km)

House of Insights
Partner
January 2020 - Today (6 years and 5 months)
The House of Insights supports companies in developing and implementing their roadmap for a Consumer Insights Strategy
• Established network (TheHouseofInsights.com) with two partners
Insight Marketing Analytics Marketing Corporate strategy Team Management
MIC (Marketing & Insights Consultancy) B.V.
Director and managing consultant
January 2015 - Today (11 years and 5 months)
Amsterdam, Netherlands
MIC assesses customers' needs and helps organisations to act upon these, leading to a unique experience of brands. Interim management and consultancy
• Websites:
marketing-insights.nl; marketing-insights.eu

Clients include Samsung Benelux, Heineken, Inter IKEA Group, Jaarbeurs, DSM, KPN, Reclame Code Commissie, Kantar, DVJ Insights, and others.
Nilfisk
Marketing Director
January 2013 - January 2014 (1 year)
Malta
Worldwide operating manufacturer of cleaning equipment
• Defined and executed/implemented marketing strategies and plans locally
• Co-defined the global marketing strategy as member of the Global Marketing Board
• Lead and restructured the Product Management/Training and Marketing team (7 FTEs), including customer experience (responsible for NPS and closed-loop feedback)
• Reintroduced the Viper brand and new propositions in the Netherlands