Patrick Bruin

• • Assess customers' needs and help organizations act upon these, leading to a unique brand experience

• • Interim management and consultancy assignments

• • Clients include:

◦ o Samsung Benelux CMI Expert: tracking brand equity and attributes, campaign effectiveness test, and marketing performance. Custom research projects, stakeholder engagement to have insights actionable using various communication and engagement channels. Consumer trend monitoring, analysis and reporting

◦ o Heineken Consumer and Market Manager: mainly leading large projects, managing communication research (incl. marketing mix modelling), starting new initiatives for craft and specialty beer, shopper marketing incl. customer experience 1. leading global strategic insights projects in the field of brand tracking, key market indicators, food research, expansion into new territories, including online/digital and the omni-channel shift when outlets had to close during the pandemic. 2. Consultant: customer experience (strategic) projects regarding sustainability, innovation, new areas, food, social listening and other initiatives

• o DSM Consultancy regarding Marketing & Innovation

• o KPN Market Intelligence Consultant, leading strategic repositioning project encompassing both consumer and business market

• o Reclame Code Commissie Consultancy regarding awareness and trust in media; setting up future-proof research

• o Kantar Director Customer Experience, leading the CX team, managing research, analytics and interpretation, doing presentations, leading workshops and determining improvement areas for companies in (a/o) banking, online travel, packaging, telecom, aviation, automotive, printers/copiers

• o DVJ Insights Consultant, managing the DPC (Public communication) account at the Dutch central government, testing every ATL campaign; and others.

• • Defined and executed marketing strategies and plans locally

• • Co-defined the global marketing strategy as a member of the Global Marketing Board

• • Led and restructured the Product Management/Training and Marketing team (7 FTEs)

• • Reintroduced the Viper brand and new propositions in the Netherlands