Othmane A.

Othmane has 13 years of experience in CRM, with a strategic and tailored approach for each context. He works across the entire customer value chain: activation and engagement, multichannel campaign management (email, SMS, clienteling, etc.), loyalty and relationship programs, and behavioral analysis to generate actionable insights. He excels at implementing CRM best practices and translating AI models into effective activation levers. With a strong blend of business and data skills, he understands technical challenges and has an excellent command of CRM tools.

Having worked across diverse sectors such as retail, fashion, luxury, and hospitality, he brings a cross-functional perspective and a strong ability to adapt to the specific challenges of each industry.