Description

As a Data, Digital & AI Transformation Leader, I partner with organizations to design and

execute strategies that unlock measurable business value. With $100M+ delivered across

Nestlé, GE, and Baker Hughes, I bring proven expertise in Generative AI, cloud

modernization, and data governance. Based in Dubai and available evenings/weekends, I

support European clients seeking to accelerate transformation without compromising

quality. My focus: practical roadmaps, scalable AI adoption, and commercial impact.

Core Offers:

-Digital & AI Transformation Roadmap (C-Level Consulting)

-Data Platform Health Check & Optimization

-AI-Powered Analytics (FMCG/Retail)

How I Can Help:

-I translate big ideas into actionable roadmaps — helping executives align AI, cloud, and

data strategy to measurable business outcomes.

-I audit and optimize your cloud data stack (Azure, Snowflake, Databricks) to boost

performance, cut costs, and improve scalability.

-I design AI-driven analytics for FMCG and retail — from trade promotion optimization

to predictive sales models — delivering millions in value.

Achievements:

• $17M+ Business Impact at Nestlé MENA via AI and digital programs including MIDAS AI, GenAI-powered Image Recognition, and Customer Investment Management governance.

• $90M+ Technology Delivery at Baker Hughes/GE through IIoT architectures, enterprise cloud migration, and AI-driven commercial analytics.

• Delivered Global PRM Platform to 3,000+ users, integrating real time analytics and automations reducing partner support times by 40%.

• Unified Commercial Data Warehouse integrating CRM, ERP, PRM, and market data with self-service reporting — reduced latency by 70%.

• Designed and implemented AI governance frameworks ensuring ethical and compliant enterprise-wide adoption of GenAI and LLM solutions.

Industry field of expertise

Languages

English
Native or bilingual
Arabic
Native or bilingual

Workplace preferences

Can work on-site

Dubai City (up to 50km), Abu Dhabi (up to 50km)

Nestlé
Data, Digital & AI Transformation Leader
DIGITAL AND IT
May 2023 - Today (3 years and 1 month)
Dubai - United Arab Emirates
• Delivered $17M+ in business value across flagship programs:
-MIDAS AI Platform – Predictive SKU prioritization using ML & LLM-based recommendation; +$1.8M topline growth.
-Image Recognition In-Store Execution – ML based visual analytics improving shelf accuracy by 30%, +$500K/month revenue.
-Customer Investment Management – AI-driven governance and analytics hub delivering $15M in value.
• Led cloud modernization (Azure, Databricks, Snowflake) enabling LLM-based natural language querying.
• Established AI governance framework for responsible GenAI adoption across 17+ markets.
Big Data Microsoft Azure Data Engineer artificial intelligence Digital Transformation
Baker Hughes
Global Program Manager – Digitalization and AI Enablement
DIGITAL AND IT
March 2020 - May 2023 (3 years and 2 months)
Dubai - United Arab Emirates
• Directed global digitalization strategy integrating AI and analytics across 10 business units.
• Delivered global PRM platform with real time analand automation for 3,000+ users.
• Built unified commercial data warehouse with GenAI summarization for real-time analytics.
• Introduced agile delivery frameworks reducing project cycle times by 25%.
Digital Transformation Big Data Project Management Data Lake Technical project management
Baker Hughes
Customer Solutions Architect - Industrial Analytics and IIoT Software
ENERGY AND UTILITIES
February 2019 - March 2020 (1 year and 1 month)
Dubai - United Arab Emirates
• Delivered $90M+ in in IIoT, analytics, and AI projects while managing a $200M+ solutions pipeline across MEA.
Sales funnel Internet of things Project Management Digital Transformation Big Data