NKAbout Nisha
I bring a unique mix of science and strategy to marketing and operations, translating complex ideas into clear, compelling brand stories. With a background in biomedical sciences and a strong commercial mindset, I’ve led global campaigns, expanded market reach, and driven measurable growth.
My approach is hands-on and results-driven. I don’t just shape marketing strategies; I execute them with. From leading £3M pre-launch campaigns to increasing business growth by 20%, I specialise in turning ambitious goals into practical, high-impact initiatives.
I’m excited to bring my experience in brand building, operational excellence, AI and data-driven marketing to new challenges. I thrive in fast-moving environments where creativity meets strategy, and I’m always looking for opportunities to push boundaries and create lasting impact.
English
Native or bilingual
Can work on-site
Dubai City (up to 50km)
Experience
- LUCID GROUPOPERATIONS PARTNERMay 2024 - March 2025 (10 months)London, UKLed operational and AI transformation initiatives, optimizing workflows and aligning strategies with revenue growth:• Implemented Agile and POD workflows to streamline project delivery resulting in improved resource allocations within teams, reducing client budgets by 10%• Led process automation within our legal and financial teams for faster freelancer onboarding and compliance vetting.• Created and managed cross-functional workflows across IT, Legal, Finance, and HR, ensuring alignment objectives.• Provided strong leadership and managed team performance• Pitched for, and secured £50,000 for funding the AI Taskforce set up and pilots• Recruited for the AI taskforces across 4 global sites – who developed use cases and pilots and demonstrate implementation into our business• Analysed performance data to drive strategic decision-making and continuous improvement.
- LUCID GROUPHEAD OF CLIENT OPERATIONSApril 2023 - May 2024 (1 year and 1 month)London, UKManaged client operations and procurement strategy, and to support the GMs to drive efficiency, profitability, and alignment with business goals:• Oversaw client operations, ensuring seamless execution, resource optimization, and strategic alignment.• Managed procurement relationships, optimizing efficiency, competitive positioning, and vendor partnerships.• Client & Business Alignment: Collaborated with stakeholders to ensure client needs were met within budget and timelines, aligning services with business targets.• Led change management initiatives, driving system change and process improvements to enhance operational efficiency.• Led enterprise-wide change management, implementing Float and Smartsheet to improve workflow automation, reducing project bottlenecks and increasing operational efficiency by 10%.• Implemented and optimized project management systems to improve workflow and scalability.• Conducted financial analysis and applied corrective solutions to maintain profitability and cost effective service delivery.
- Havas Life MedicomDIRECTOR OF COMMERCIAL OPERATIONSJanuary 2021 - March 2023 (2 years and 2 months)United KingdomOversaw financial operations, pricing strategies, and project management to drive business growth.• Implemented a fixed asset-based pricing matrix, standardizing business practices• Set up bespoke financial reporting, identifying overservicing risks and asking for corrective actions to optimize profitability.• Conducted business analytics reviews, assessing revenue, staffing utilization, and budget reconciliation.• Established a financial-first culture, by running "commercial understanding 101" training that improved budget forecasting accuracy and reduced over servicing by 8% across the creative teams• Led system transformation by introducing new tools (Float, Hive and Miro) which improved resource management by 10% and supported hybrid working.• Served on the Diversity, Equality & Inclusivity task force, driving initiatives to foster an inclusive company culture.
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Education
- BScUniversity of Birmingham2007BCs in Biological Sciences, with a focus on immunology. Dissertation completed in website building to educate first year students on immune cells.