About Nikolai
B2B Product Management | Marketing | Growth expert with 17+ years in Marketing, 15+ years in management, and 7+ years in Product management, and almost 60 products developed under my supervision.
Core skills:
- I have a deep understanding of how people work and communicate, which enables me to build both high-performing teams and products, as well as product ecosystems that support their roles effectively.
- I excel at building data-driven decision-making processes, starting with data architecture and data governance, proceeding with BI systems, ML algorithms, and AI agents, and culminating in coaching the right mindset and developing OKR/KPI systems at the whole company level.
- Since early childhood, I have been highly interested in the natural sciences, with a particular focus on physics. All my experience in marketing and product management has led me to be drawn to experimental, data-driven approaches, with a low level of trust in conventional truths.
I love managing products because I get to work on something that really matters—something that solves real problems simply, profitably, and in a way that people love and are willing to pay for.
Russian
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- HomeBuddyVP of ProductSeptember 2023 - July 2025 (1 year and 10 months)At HomeBuddy, I led the team of Product managers, Product marketers, Designers, and System analysts. I spearheaded product strategy and GTM, ensuring alignment with business goals while promoting a customer-centric approach. I developed scalable processes and governance models to enhance transparency and performance. By mentoring product owners, I elevated the team's operational maturity, fostering excellence in product planning and execution.
- HomeBuddySenior Product ManagerNovember 2022 - September 2023 (10 months)HomeBuddy, I spearheaded the product strategy for the B2B admin panel, focusing on process automation and customer experience. I collaborated with various departments to identify opportunities for improvement, developed a prioritized product roadmap, and ensured seamless integration with CRM systems. My role involved leveraging data-driven insights to guide feature enhancements and optimize product performance.
- NBPSoftCEO | Co-founderFebruary 2018 - November 2022 (4 years and 9 months)As CEO and Co-founder of NBPSoft, I spearheaded the strategic direction of the company, aligning our services with market demands in enterprise software and digital transformation. I focused on nurturing relationships with B2B clients and driving long-term growth through effective market segmentation and strategic partnerships. My leadership fostered a culture of continuous improvement and innovation, ensuring high-quality service delivery across our global teams.
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Education
- Generative AI for Product Managers Specialization ICAgile Certified Professional - Delivery at Scale Data Analysis with PythonGenerative AI for Product Managers Specialization ICAgile Certified Professional - Delivery at Scale Data Analysis with Python
- Certified Professional - Product ManagementICAgileCertified Professional - Product Management