Description

I don’t “do marketing.” I build brand-led growth engines.

Most businesses don’t struggle with tactics — they struggle with clarity. Positioning is unclear. Messaging is scattered. Marketing lacks direction. That’s where I step in.

With 18+ years across brand development, content strategy, and digital marketing, I partner with founders and leadership teams to turn ambition into structured, scalable brand systems.

I work best with:

• Founder-led and scaling businesses

• Companies entering new markets

• Brands repositioning for growth

• Teams needing senior marketing direction without a full-time CMO

My approach is brand-first and strategy-driven.

I help you define:

• Clear market positioning

• Compelling messaging frameworks

• Strong value propositions

• Content and narrative ecosystems

• Go-to-market strategy

• Marketing roadmaps aligned to revenue

I’ve built marketing functions from scratch, restructured fragmented teams, and led brand clarity initiatives that connect storytelling with commercial outcomes.

What you can expect from working with me:

• Strategic depth, not surface tactics

• Structured frameworks, not guesswork

• Leadership alignment

• Clear execution plans

• Calm, senior guidance during growth

I don’t chase short-term hacks. I build foundations that compound.

Engagement formats:

• Brand & positioning projects (4–8 weeks)

• Go-to-market strategy

• Content & thought leadership strategy

• Fractional Brand / Marketing Leadership (3–6 months)

If you’re looking for someone to “post content” or manage ads, I’m not the right fit.

If you need clarity, direction, and strategic marketing leadership that moves the business forward — let’s connect.

Strong brands aren’t louder.

They’re clearer.

Industry field of expertise

Languages

English
Native or bilingual
Hindi
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Ayoohoo,
DIRECTOR, BRAND & CONTENT MARKETING
EDUCATION AND E-LEARNING
November 2023 - September 2024 (10 months)
Mumbai, India
• • Mentored a team of marketers, freelancers, and vendors to execute digital campaigns and achieve engagement targets for brand Ayoohoo.
• • Conceptualized the founding brand manual, defining logo, colors, messaging, and content policies for the company.
• • Established the social media presence on Instagram & LinkedIn, generating 5000+ Active followers in the first year.
• • Planned and implemented a content strategy for the online community of 2200+ engaged parents and kids on WhatsApp.
• •Spearheaded 3 influencer campaigns involving 15+ influencers, boosting brand awareness by 73% and increasing registered users by 55%.
brand identity Content marketing community management social media management brand development
WealthDesk,
VICE PRESIDENT, BRAND & CONTENT MARKETING
June 2021 - September 2021 (3 months)
• • Led the rebranding initiative, creating a new brand manual and identity.
• • Executed customized partner marketing campaigns with 7 new B2B clients, Increasing partner quarterly leads by 37%.
• • Implemented a content marketing strategy via social media and web, increasing organic traffic by 18%.
Indian School of Public Policy (ISPP),
HEAD, MARKETING & ADMISSIONS
EDUCATION AND E-LEARNING
January 2019 - May 2020 (1 year and 4 months)
• • Set up the marketing and admissions functions ground-up, including hiring and mentoring a team of 7 marketers, vendors, and media partners.
• • Developed the brand book and communication guidelines and set up brand presence across online (website + social media handles) and offline media.
• • Achieved admissions targets for the Founding Class of 65 students with over 5000 registrations and 2000 applications. Grew the next year's cohort with 7200+ registrations and 4300+ applications.
• • Launched flagship ISPP Policy Relay Workshops and a series of 30+webinars with an average attendance of 50 per workshop and over 100 attendees per webinar.
• • Drove outreach events across 20+ colleges across India leading to an increase of 35% in conversion of applications. Touched 38 colleges in the subsequent year.