About Nassim
English
Native or bilingual
French
Native or bilingual
Arabic
Conversational
Spanish
Conversational
Experience
- HA HeritageHead of Digital Transformation and CRMOctober 2025 - Today (8 months)Dubai - United Arab Emirates• • Directed implementation of CRM, marketing automation, analytics, and lead management platforms supporting commercial growth and operational visibility• • Built a digital acquisition engine generating approximately 1,000 leads per month with ~2% conversion rate, while significantly increasing digital engagement and brand visibility across channels.• • Developed executive dashboards providing real-time visibility on turnover, margin, commercial performance, and operational KPIs to support leadership decision making• • Redesigned and digitized customer workflows, improving customer engagement, reporting accuracy, and performance tracking capabilities
- ResMedDirector Strategy, Portfolio & CX - Customer SolutionsJune 2024 - September 2025 (1 year and 3 months)7th Arr., Lyon, France• • Directed a global portfolio of 30+ transformation programs across Customer Solutions, Commercial, Distribution, Customer Service, IT, and Product organizations, supporting enterprise digital transformation initiatives across 50+ countries• • Oversaw governance structures, executive reporting, prioritization frameworks, and portfolio review cadences to manage dependencies, risks, and value realization across strategic initiatives• • Drove cross-functional alignment with C-level executives, VP stakeholders, and SteerCos, driving decision-making, roadmap alignment, and execution accountability across global programs• • Managed strategic vendors, system integrators, and consulting partners including Deloitte, Valtech, Capgemini, and Salesforce, supporting delivery governance, operational scalability, and cost optimization initiatives
- ResMedDirector Product Management - Customer ExperienceSeptember 2023 - June 2024 (9 months)7th Arr., Lyon, France• • Oversaw international digital transformation initiatives across CRM, customer engagement, and order-to-cash ecosystems, aligning business priorities, technology roadmaps, and operational adoption• • Supported deployment of AI-enabled and automation-driven solutions, improving customer service operations, traceability, and operational efficiency through platforms such as RingCentralCCaaS and ObserveAI.• • Orchestrated cross-functional stakeholders and external partners to ensure successful rollout, adoption, and governance of strategic customer experience initiatives• • Contributed to enterprise transformation frameworks and portfolio governance practices aligning global delivery consistency, execution discipline and global operating model evolution.
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Education
- Fit for the Future CEDEP Executive Development Data for ManagersHEC ParisFit for the Future CEDEP Executive Development Data for Managers
- Digital Transformation FacilitationESCP EuropeDigital Transformation Facilitation