About Mustafa
Arabic
Native or bilingual
English
Native or bilingual
Dutch
Fluent
Experience
- VML / WPPSenior Consultant – AI, Data & Insights StrategyDecember 2024 - Today (1 year and 6 months)Antwerp, Belgium• • Led data‑driven strategy and analytics workstreams supporting enterprise and sovereign clients across diverse industries.• • Translated business objectives into structured analytical approaches, KPIs, and performance frameworks.• • Designed and delivered dashboards and executive‑level insight packs (Power BI, presentation decks) to support senior decision‑making.• • Served as a trusted advisor to leadership, synthesizing complex quantitative and qualitative data into clear recommendations.• • Since early 2025, acted as Lead for AI initiatives, driving AI adoption, enablement, and integration across internal teams and client engagements.• • Operated in roles spanning strategy, delivery orchestration, and hands‑on analysis, often owning initiatives end‑to‑end.
- VMLData & Insights StrategistJuly 2022 - December 2024 (2 years and 5 months)Belgium• • Supported Amazon's global stakeholders across EU, North America, and MENA, working with data spanning 70+ business lines.• • Analyzed customer, operational, and performance data to inform strategic and operational decisions.• • Built executive dashboards and concise insights that accelerated C-suite approvals by 60%.• • Delivered decision-ready insights under tight timelines in a high-pressure, large-scale environment.
- Unmute You, Cronos GroupMarketing StrategistJanuary 2022 - June 2022 (5 months)Belgium• • Supported organizations with marketing analytics, automation, and operational optimization.• • Built custom reporting and performance frameworks to support campaign decisions and prioritization.• • Delivered end-to-end solutions from problem identification to deployment.
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Education
- Bachelor's, Business Management (Marketing and Research Major)Odisee Co-Hogeschool2022Bachelor's, Business
- Business Administration (Business Development Major)University of Antwerp2019Business Administration
Certifications
- Agile Project Management FoundationPMI2026
- Advanced Power BI: DAX Language, Formulas, and CalculationsLinkedin Learning2023