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Mo SmadiMS

Mo Smadi

Healthcare Strategy, Governance & Transformation

$1,100/day
Dubai City, AE
15+ years

Average response time: 1 hour

About Mo

I bring deep expertise in strategic planning, governance, operating models, performance management, market entry, commercial excellence and transformation delivery. Former Director at PwC and Deloitte with 20+ years, delivering $40M+ in projects and managing $300M+ in opportunities and portfolios. My work spans national level healthcare strategies, ministries, health systems, enterprises, and investors across the UAE, Saudi Arabia, GCC and UK.
  • Arabic

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Dubai City (up to 50km), Abu Dhabi (up to 50km), Ras al-Khaimah (up to 50km), Sharjah city (up to 50km), Ajman (up to 50km)

Experience

  • SAHAB Company | Digital Productization and Feasibility Assessment | KSA
    Strategy Advisor
    December 2025 - January 2026 (1 month)
    Riyadh, Saudi Arabia
    • Background - SAHAB, the technology arm of Saudi Red Crescent, needed support assessing the feasibility and designing the operating model for its digital marketplace products Wareed and Ahyeha, which provide access to ambulances, non-emergency transport and first-aid training.
    • Activities - Conducted customer journey mapping including stakeholder engagement, process flows, touchpoints and risk identification. Performed market feasibility analysis identifying new revenue streams, evaluating investment case and developing demand, revenue and investment projections. Designed operating model covering readiness assessment, best-fit model research and delivery roadmap for product-based delivery.
    • Outcome - Identified SAR 70M in annual revenue potential and over 50% saving in operating costs and CAPEX. Reduced data privacy, investment and operational risks. Developed low-cost, semi-autonomous venture model for market entry.
    Growth Strategy Market analysis Digital Strategy Product Strategy Go-to-market Strategy
  • SAHAB Company | Operating Model and Strategic Readiness Assessment | KSA
    Strategy Advisor
    November 2025 - December 2025 (1 month)
    Riyadh, Saudi Arabia
    • Background: SAHAB, the technology arm of Saudi Red Crescent, sought to assess its organisational readiness to achieve strategic aspirations including national health sector alignment and market expansion.
    • Activities: Conducted comprehensive operating model assessment covering governance, structure, workforce alignment and value chain processes. Surveyed 105 staff, interviewed 7 leaders, assessed 61 functions across four organisational levels, and analysed 120+ documents. Evaluated 30 activities across the value chain and conducted strategic readiness assessment.
    • Outcome: Identified 16 initiatives with 4 high-priority actions for immediate implementation. Identified key gaps in governance, performance and commercial excellence, with potential for up to 30% improvement in profitability through adoption of recommended practices. Developed investment roadmap including technology requirements and strategic expansion recommendations.
    Target Operating Strategic planning Governance Value chain assessment Go-to-Market Strategy
  • Confidential Investment Holding Group | Market Entry Strategy and Feasibility | GCC
    Strategy Advisor
    July 2025 - September 2025 (2 months)
    Riyadh, Saudi Arabia
    • Background - The Group was evaluating entry into the GCC healthcare consulting market, a $500M annual segment growing at 16-17% CAGR. They required clarity on market dynamics, service opportunities, investment requirements, and a viable strategy to capture market share.
    • Activities - Conducted comprehensive market analysis identifying four high-value service areas aligned to regional demand. Developed three-phase market entry strategy covering Saudi Arabia, UAE and Qatar, with financial projections, operating model design, and partnership framework. Proposed managed services model to reduce capital requirements and improve operating economics.
    • Outcome - Delivered strategy targeting $25M revenue by Year 5, with Phase 1 requiring $1.8M investment to generate $3-5M revenue within 18 months. Reduced projected investment requirements by up to 60% compared to traditional consulting models and enabled operating margins of up to 41%, significantly above industry average of 15-25%.
    Market analysis Go-to-market strategy Market Entry

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Education

  • MSc Postgraduate Award in Business Management
    University of Warwick
    2010
  • Bachelor of Manufacturing Engineering (Honors Degree)
    Cardiff University
    2004

Skill set

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