Description

I help hyper-growth organizations in the Middle East bridge the gap between ambitious strategy and operational reality. Whether you are a Giga-project scaling toward Vision 2030 or a Global Tech enterprise expanding into the KSA market, I specialize in unblocking the operational bottlenecks that cause revenue leakage and stall growth. I turn complex, fragmented data into clear, actionable executive cadences.

How I Create Value for Your Organization:

Order-to-Cash (O2C) & Revenue Recovery: I identify friction points in your sales and delivery pipelines. I recently unblocked a SAR 300M+ weighted pipeline by re-engineering the end-to-end revenue process, ensuring that growth translates directly to the bottom line.

Strategic Alignment & GTM Excellence: I translate high-level Board mandates into ground-level execution. I specialize in aligning cross-functional teams (Sales, Delivery, and Operations) to ensure everyone is moving toward the same North Star.

Data-Driven Performance Management: Using advanced Business Intelligence and CRM architecture (MS365), I build the automated reporting frameworks that provide CEOs and Boards with a "single source of truth" for real-time decision-making.

Languages

Arabic
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Dubai City (up to 50km)

HelpAG KSA
Vice President, Business Performance - KSA
January 2025 - Today (1 year and 5 months)
• • Executive Reporting & Strategy: Report performance on a regular basis to the CM, CEO, and CFO, including financial results and the status of all improvement initiatives, ensuring strategic alignment across the organization.
• • Business Performance Management: Drove business performance that results a year-to year growth in revenue with healthy margins, developing and implementing strategies to enhance performance and address challenges in delivery.
• • Sales Performance & Alignment: Collaborated with Sales leadership to define goals, track performance against targets, and provide regular performance reports and forecasts to senior management.
• • Order Processing & End-to-End Delivery: Managed SAR 300M+ orders execution cycle, reducing average PO-to-Cash cycle by accelerating quarterly revenue recognition and cash flow optimization.
• • Vendor Management: Developed and maintained strong relationships with key vendors/suppliers, continually assessing and tracking vendor performance to ensure alignment with business objectives and revenue goals.
• • HR Management: Managed and led the HR function to align workforce planning, talent management, and employee engagement with overarching business objectives, fostering a high-performance culture.
• • Act as a key liaison between regional and global leadership teams to ensure alignment of priorities and strategic initiatives.
Revenue Management Leadership Development Process Management Corporate strategy Business intelligence
HelpAG KSA
Director of Business Operations
July 2023 - December 2024 (1 year and 5 months)
• o Managed the full talent lifecycle, including hiring, performance evaluations, and career development for high-performing technical teams.
HelpAG UAE & KSA
Head of Professional Services
July 2017 - June 2023 (5 years and 11 months)
• • P&L & Service Delivery: Directed the financial and operational execution for the Professional Services division across UAE & KSA, managing backlog, utilization, and budget development for a team of 20+ cyber security consultants.
• • Strategic Vendor Execution: Executed Quarterly Business Reviews (QBRs) with strategic vendors, providing intelligence and feedback to drive business optimization and profitable partnerships.
• • Capacity & Talent Planning: Led resource capacity planning and talent acquisition, identifying recruitment needs and developing individual skill growth plans to ensure team strength aligned with ambitious delivery goals.