Mohamad Al Ghourani

Revitalise product management strategies at Bayut and Dubizzle, focusing on enhancing user security and platform integrity. Construct robust data sets through SQL to analyse market trends and inform strategic decisions. Innovate moderation processes, balancing seamless user experience with rigorous content quality standards. Drive intelligent automation initiatives, cutting down on manual ad moderation labour. Spearhead product roadmap creation and manage comprehensive documentation to facilitate effective Agile practices. Lead and collaborated with three technical teams and internal stakeholders at Dubizzle, including apps and web teams. Guide moderation platform team in Romania for smooth execution of operations. Key accomplishments:

• Reduced data entry and manual content moderation by 33% through implementing high-accuracy ML models

• Reduced ad moderation time for data admins from 1 hour and 30 minutes to 15 minutes.

• Led E2E digitization of invoicing and agency documents to onboard customers – resulted into a touchless process

• Built in-house end to end auto-moderation products for operations and admin teams

• Advanced platform monetisation by optimising ad tracking and refining user journey, leading to a 15% increase in paid ads volume.

• Reduced property scam incidents by 64% by developing and implementing a user risk score model.

• Revamped account authentication processes, resulting in 37% increase in user retention.

Conducted product demonstrations using AI, NLP, and computer vision platforms compatible with enterprise systems like SAP, AWS SageMaker, GoogleVision, and IDP. Collaborated with engineering and product teams to conduct customer interviews, validating product roadmaps and feature sets for future POCs and pilots.

• Secured multi-million-dollar pipeline deals with DEWA, Deutsche Bank, and Novartis, demonstrating exceptional sales and technical consulting capabilities.

• Achieved the highest number of qualified opportunities in the competitive month of January 2023, showcasing industry leading performance.

• Increased meetings booked by 38% through innovative outbound messaging sequences, enhancing lead generation and conversion rates.

• Validated product roadmaps and features through customer interviews, contributing to the strategic development of future POCs and pilots.

• Utilised expertise in AI, NLP, and computer vision platforms to deliver compelling product demonstrations, facilitating enterprise adoption.

Developed user personas and use cases, prioritising features through data analysis and market trends to boost usage and customer contentment. Ensured product adherence to regulations and industry standards, fostering customer trust and mitigating legal risks. Collaborated with sales and marketing to devise and execute go-to-market strategies, driving product adoption and revenue growth. Monitored key metrics to inform and refine product management strategies, fostering a culture of data-driven decision-making.

• Improved user experience by conducting research interviews, directly influencing product development and user interface enhancements.

• Facilitated successful product launches through strategic go-to-market collaboration with sales and marketing teams.

• Advanced product management by identifying and prioritizing key performance metrics, enabling a more analytical approach to success measurement.

• Executed user research interviews and synthesised feedback to enhance product alignment with user needs, resulting in heightened user satisfaction.