Midhun Rajan

• • Marketing Strategy & Brand Growth: Leading full-scale marketing and SEO strategy for NAFFCO, Shield Me, and Kamira, resulting in 80% increase in organic traffic and stronger product visibility across platforms. Drivingmultichannel brand promotion initiatives focused on both traditional and digital channels to expand reach and customer engagement.

• • Sales Enablement & Product Promotion: Achieving sales targets for firefighting equipment through optimized sales strategies andmarketplace insights. Implementing competitive pricing models and category trend analysis to support product positioning and buyer conversion across B2B segments.

• • E-Commerce Operations: Created A+ content for Amazon and Noon. Improve customer engagement and increase conversion rates. Improving product rankings by optimizing titles, keywords, descriptions, and images while creating A+ content that boosted conversion rates and contributed to a 60% sales uplift and 30% increase in session duration. Product listing for Amazon and Noon platform. Assist in day-to-day retail operations across stores and distribution centers. Handle vendor communication and handle timely delivery

• • Data-Driven Insights & Business Intelligence: Providing senior leadership with detailed sales forecasts and market reports to guide strategy and planning. Analyzing market trends, customer feedback, and competitor activities to identify new business opportunities and expansion areas.

• • Ad Campaigns & Social Media Performance: Managing monthly Meta and Amazon ad spends and executing high-impact campaigns across Meta Planning and monitoring ad performance, stock levels, and campaign ROI, supporting lead generation and brand awareness with over AED 25,000 monthly spend and AED 81,000 in returns.

Marketing Developed and implemented data driven marketing strategies focused on increasing brand awareness and lead acquisition across the UAE market. Social Media and Campaign Management: Managed paid social media and lead generation campaigns on platforms such as Meta, resulting in a 30 percent increase in sales revenue and improved customer engagement. Staff & Assisted with onboarding, payroll coordination, leave tracking, and employee engagement activities. Office Operations Oversight: Managed day-to-day office activities, including scheduling, vendor coordination, inventory control, and ensuring smooth administrative processes.

• • Market Research and Competitive Benchmarking: Conducted comprehensive market research and competitor analysis to identify gaps, understand customer behavior, and develop strategic marketing initiatives that improved brand visibility and positioning in a competitive UAE market.

• • Sales Promotions and Campaign Coordination: Planned, organized, and executed both indoor and outdoor promotional activities to support product launches, generate leads, and drive traffic. Coordinated cross functional efforts between sales and marketing teams to enhance campaign effectiveness.

• • Client Engagement and Relationship Management: Led SEO strategy discussions with clients, understanding their goals and delivering customized solutions. Built and maintained strong client relationships through consistent follow-ups, clear communication, and value-driven consultations. Build strong rapport with clients over the telephone and in person.

• • Social Media Strategy and Brand Awareness: Developed tailored social media strategies to increase brand recognition, user engagement, and lead conversion. Oversaw content planning and performance analysis for platforms including Facebook and Instagram, aligning with overall business objectives.

• • Lead Generation and Paid Media Execution: Executed high-performing paid campaigns on Meta and Google, managing a monthly ad budget exceeding AED 20,000. Achieved AED 41,000 in returns through targeted lead generation, audience segmentation, and ongoing optimization.

• • Digital Advertising and ROI Optimization: Managed performance marketing campaigns viaGoogle Ads, Facebook Ads, and other platforms. Continuously analyzed campaign data, adjusted targeting and bidding strategies, and optimized creatives to improve ROI and reduce acquisition costs.