About Menno
E-commerce Manager en ondernemer met 15+ jaar ervaring op het snijvlak van strategie, product en technologie.
Ik werk het liefst op het niveau waar commercie, techniek en organisatie samenkomen - als E-commerce Lead of Product Owner voor ambitieuze D2C en B2B merken die willen groeien en opschalen.
Naast mijn advies- en leiderschapsrollen ben ik oprichter van Zinzo, een Shopify engineering bureau.
Mijn expertisegebieden:
- E-commerce strategie & operationeel leiderschap (COO/Lead)
- Product Ownership - van discovery tot delivery
- Shopify & Shopify Plus architectuur
- CRO, SEO, performance optimalisatie en AI-gedreven automatisering
Dutch
Native or bilingual
English
Fluent
Can work on-site
Soest (up to 50km)
Experience
- Project 12 BV
On Malt
Shopify Optimalisatie Actibox.proE-COMMERCEMay 2026 - May 2026Fast/focussed optimisation of Shopify store:- change/set right the multilingual and domain structure- UX/UI: edit and optimise the user journey experience (LP, collection, PDP, Cart, Checkout)- SEO/GEO improvements: metafields data structure, FAQs etc. - ZINZO International BVCo-founder & Ecommerce ManagerDIGITAL AND ITJanuary 2023 - Today (3 years and 5 months)Entrepreneur and ecommerce leader with 15+ years at the intersection of product, strategy and technology. I combine strategic thinking with hands-on execution - from Shopify Plus architecture to scaling international ecommerce operations.Founded Zinzo, a Shopify engineering agency with nearshore developers, and operate best as Ecommerce Lead for ambitious D2C and B2B brands who want to scale.My key expertises are:Shopify & Shopify Plus architecture and engineering leadershipEcommerce Lead & COO / building ecommerce operations and organisations for scaling and growthCRO, SEO, performance optimisation and Al-driven automationDigital (Performance) Marketing & execution strategy
- FUNCTIONAL NUTRITION GROUP (AMRITANUTRITION.COM / SUPPLEMENTHUB.COM)CHIEF OPERATING OFFICERE-COMMERCEJanuary 2024 - February 2026 (2 years and 1 month)Amsterdam, NetherlandsInternational organisation focused on natural health solutions. Managed multiple ecommerce platforms and brands across Europe and global markets from the Amsterdam office, while building the operational foundation. > Scaling and optimising ecommerce platforms: Amrita Nutrition, Supplement Hub, > Developing B2B platform: Nutritional Wholesaler > Improving operational processes and international digital infrastructure
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Education
- PROFESSIONAL SCRUM MASTER IScrum.org2017PROFESSIONAL SCRUM MASTER I
- Masters Degree (drs.)ERASMUS UNIVERSITY2005Masters Degree (drs.)