Maya Hneine

Conceptualized and launched a unique lifestyle hub integrating boutique fitness,

• • specialty café, and concept retail. Oversaw full P&L responsibility across studio, café, and retail verticals, achieving

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• • operational breakeven within first 90 days. Developed and implemented a comprehensive brand strategy and go-to-market strategy, securing 500 registered clients and 260 active subscriptions within three months. Built a full digital ecosystem featuring a website, booking platform integration, CRM setup, automation flows, and paid campaigns, optimizing revenue per visit. Reached a 60% class occupancy rate, covering all operating expenses, and defined pricing strategies and membership tiers for increased cross-selling. Led a robust launch communications strategy including influencer partnerships, community events, and brand collaborations, enhancing market presence. Managed external vendors and cross-functional stakeholders across operations, retail sourcing, digital development, and creative production.

successful pilot tests. Enhanced LAILA user satisfaction by 40% by revamping consumer research methodology to align with industry standards. Designed streamlined processes for effortless consumer research, enabling brand managers to make informed decisions. Assisted in setting up a client database for potential users to expand the platform's reach and effectiveness.

• • Successfully launched three innovative brands—Sirona, Organic Harvest, and The Moms Co.—in GCC, resulting in 20% increase in market penetration and 15% growth in brand awareness. Doubled business within one year by spearheading E-commerce channels in the

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• • UAE & China, resulting in a 100% increase in revenue. Managed full P&L oversight for GCC e-commerce operations, optimizing marketing investments, CAC, and margin structure to deliver 100% revenue growth within one year.