MBAbout Marthe
I’m a multilingual (EN/FR/IT) strategic program leader with 15+ years of experience designing and delivering CX transformation, GTM strategy and sales enablement programs across global tech firms including ServiceNow, LinkedIn and PayPal.
I specialize in:
- AI & GenAI GTM, strategy → execution
- Customer experience design & transformation, e.g NPS, CSAT and customer journeys
- Cross-functional program leadership
- Change management, training & stakeholder alignment across regions
I bring a rare blend of executive-level communication, GTM strategy & execution, and tech fluency, with a strong track record across EMEA, APAC and Global.
Currently based in Dubai, open to:
- Interim or fractional leadership roles
- Strategic consulting engagements
- CX, GTM or AI adoption workshops or advisory
Let’s connect if you’re looking for someone who can translate innovation into real business results, across cultures, teams, and markets.
English
Native or bilingual
French
Native or bilingual
Italian
Conversational
Can work on-site
Dubai City (up to 50km)
Experience
- ServiceNowAI & CX Sr Strategic Program Leader, GTM Strategy & ExcellenceJanuary 2022 - January 2025 (3 years)• Led EMEA GTM strategy and execution for GenAI, achieving 150% of pipeline targets in H1 by aligning with product, pre sales, and field marketing teams.• Developed persona-based sales enablement programs and CX content, later scaled globally across the org.• Partnered with global product teams to localize offerings and surface regional insights from stakeholders in EMEA.• Evangelized GenAI capabilities through internal comms, sales playbooks, and stakeholder training; recognized as a key contributor to ServiceNow's AI awareness campaigns in-region.• Drove CX transformation initiatives, increasing NPS by 4pts YoY and reducing churn through data-led value realization programs.
- PayPalSr Product Portfolio Launch Manager – International MarketsJanuary 2019 - January 2020 (1 year)Singapore• Led international GTM launch strategies for payment products across APAC, focusing on regulatory readiness, compliance, and merchant enablement.• Developed integrated messaging and positioning tailored to Indian market, supporting the RuPay–PayPal integration adopted by 600M+ cardholders.
- LinkedInSr Program Manager, Sales Operations - GlobalJanuary 2017 - January 2018 (1 year)Global Switch, Tai Seng, Singapore• Led sales operations optimization through team reorganization and process improvement with strong change management.• Enhanced customer retention for LinkedIn Talent Solutions by driving global CX initiatives
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Education
- Executive Master in Innovation managementUniversita Cattolica2019Executive Master in Innovation management
- Master of ScienceAalborg University2005Master of Science