Description

I help brands, executives, and organizations communicate with clarity, credibility, and impact.

With 12+ years leading communications strategy across government, energy, technology, financial services, and FMCG, I bring senior-level thinking to every engagement, whether that's a one-off content project or an ongoing strategic retainer.

Here's what that looks like in practice. I develop integrated strategies that connect PR, content, social, and paid into one coherent narrative. I write, thought leadership, executive speeches, op-eds, campaign copy, and social content. I advise C-suite leaders on positioning and reputation. And I direct creative execution so strategy doesn't get lost between the brief and the final asset.

I've led mandates for Aramco, Saudi Ministry of Transport, and a portfolio of government and corporate clients across the Middle East, delivering campaigns with measurable reach, media impact, and business outcomes.

Recognized as Women to Watch 2022 by Communicate Middle East.

If you need someone who thinks at the strategic level and can still write the actual thing, that's exactly where I work.

Based in Dubai. Available globally, remotely.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

entourage marketing & events
PR & Communications Strategy — Government, Energy & Corporate
PRESS AND MEDIA
October 2019 - Today (6 years and 8 months)
Dubai, United Arab Emirates
Integrated PR and communications strategy for government, corporate, and brand clients. Work spans narrative development, media relations, stakeholder engagement, crisis communications, and campaign execution. Clients have included Aramco, Saudi Ministry of Transport (4B+ reach, $50M PR value), WETEX & Dubai Solar Show ($13M PR value), and Barq EV (600M+ reach).
PR strategy Communications strategy Reputation management Crisis communications Brand positioning
Independent
Brand & Content Strategy
PRESS AND MEDIA
January 2014 - Today (12 years and 5 months)
Dubai, United Arab Emirates
Brand positioning frameworks, content architecture, and social media strategy for organizations building or growing their presence. Includes campaign ideation, creative direction, and paid media guidance across organic and paid channels.
Content strategy Communications strategy Brand Positioning Content Marketing Social Media Strategy
INDEPENDANT
Thought Leadership & Executive Content
PRESS AND MEDIA
January 2014 - Today (12 years and 5 months)
Dubai, United Arab Emirates
Ghostwritten and strategic content for founders, CEOs, and senior executives. Work includes op-eds, LinkedIn content programmes, speeches, keynote narratives, and long-form articles across finance, technology, sustainability, and government sectors. Recognised by Communicate Middle East as Women to Watch 2022.
Thought Leadership Executive communications Content strategy Brand Positioning Communications strategy