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Mamdouh NagahMN

Mamdouh Nagah

Senior Copywriter & Community Manager

$250/day
Dubai City, AE
3-7 years

Average response time: 1 hour

About Mamdouh

I help brands create high-converting copy that drives engagement, clicks, and sales—across social media, paid ads, websites, and CRM campaigns.

As a Senior Copywriter with 6+ years of experience in the UAE and MEA region, I specialize in bilingual (Arabic & English) content tailored for digital-first audiences. My work focuses on performance driven copy, combining creativity with data insights to deliver measurable results.

What sets me apart is my ability to connect brand voice with audience intent writing copy that not only sounds good but performs. I’ve led and supported large-scale product launches, managed high-volume campaign outputs, and contributed to top-performing regional campaigns globally.

I typically handle:

Social media content & paid ads copy (Meta / Google)
Product launch campaigns
Website & landing page copy
Email & SMS (CRM campaigns)
Community-driven and engagement-focused content

I’m used to fast-paced environments, tight deadlines, and cross-functional collaboration with marketing, product, and e-commerce teams.

Open to freelance projects in copywriting, content strategy, and campaign execution.
  • Arabic

    Native or bilingual

  • English

    Fluent

Can work on-site
Dubai City (up to 50km)

Experience

  • HUAWEI
    Senior Copywriter & Community Manager - MEA
    E-COMMERCE
    September 2022 - Today (3 years and 9 months)
    Dubai City, United Arab Emirates
    Developed original and persuasive copy consistent with brand voice for both digital and traditional channels, supporting product launches and campaigns.
    09/2022 – Present

    Led content creation efforts across social media platforms, CRM (email, push notifications), e-commerce, and community forums, with a strong focus on engagement, storytelling, and conversion.

    Collaborated with product, retail, and e-shop departments to successfully launch over 20 products annually, significantly contributing to market growth in the UAE.

    Managed copywriting and localization efforts across MEA markets, including creating webpages, SEM campaigns, product messaging, 'why buy' content, and media assets.

    Oversaw content management for Huawei stores on Noon and Amazon, ensuring messaging was accurate and optimized for high conversion rates on e-commerce platforms.

    Designed and scripted video ad storyboards that resulted in over 5 million combined views within one year.

    Developed and implemented content strategies aligned with campaign and business goals across social media, CRM, and community channels.

    Executed key campaigns, such as the XMAGE Awards and various product launches, effectively increasing user participation, engagement, and contributions.

    Monitored and optimized performance metrics such as engagement, click-through rates (CTR), and conversions to enhance content effectiveness and ROI.
    Proofreading/Editing Copywriting Translation Arabic-English Storytelling Social media
  • Huawei
    Community Manager
    E-COMMERCE
    March 2022 - September 2022 (6 months)
    Dubai City, United Arab Emirates
    Managed UAE community ecosystem, including forum, WhatsApp, and Telegram groups (5,000+ members), driving MoM growth in engagement and active participation.
    03/2022 – 09/2022
    Executed localized digital marketing campaigns aligned with product launches, ensuring brand consistency across channels.
    Organized community meetups and offline activations, enhancing user engagement and fostering community relationships.
    Social media Project Management Events E-commerce Storytelling

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Education

  • BS commerce
    Suez Canal University
    BS commerce
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