Description

¿Tienes un producto que no acaba de despegar, un roadmap saturado o una retención que no acompaña? Ahí es donde entro yo.

Ayudo a startups y equipos de producto a convertir ideas y datos en productos que los usuarios adoptan, repiten y recomiendan. Mi foco es decidir bien y rápido: descubrimiento de cliente para validar antes de construir, experimentación para reducir el riesgo y una priorización honesta que alinea a negocio, ingeniería y diseño detrás de lo que de verdad genera impacto.

¿Qué me diferencia? He llevado producto B2B SaaS en entornos exigentes - electrificación de flotas en tb.lx (Daimler Truck), experimentación y A/B testing en Prima, y el programa de fidelización de Mango - todo esto en entornos donde alinear personas y stakeholders detrás de una visión de producto era un reto! Trabajo indistintamente en portugués, español e inglés, así que me muevo con soltura en proyectos multimercado.

Proyectos y entregables que suelo gestionar:

Estrategia y roadmap de producto, tanto 0→1 como de escalado

Descubrimiento y investigación de cliente (entrevistas, validación, fit producto-mercado)

Programas de experimentación y A/B testing

Iniciativas de retención, fidelización y activación

PRDs, definición de OKRs y priorización

Alineamiento de equipos multidisciplinares (producto, ingeniería, diseño y datos)

¿Hablamos de tu próximo reto de producto?

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Native or bilingual
Portuguese
Native or bilingual

Workplace preferences

Can work on-site

Madrid (up to 20km)

MANGO,
Senior Product Manager, Growth, Retention & Loyalty
January 2026 - Today (5 months)
Madrid, Spain
• ● Define product vision, strategy, and roadmap for loyalty and referral initiatives across a high-traffic, multi-market eCommerce platform.
• ● Lead end-to-end product delivery from discovery and validation through launch and iteration, balancing scope, sequencing, and quality trade-offs to ship on time.
• ● Identify high-impact opportunities through data analysis and user insights, translating them into scalable solutions that drive measurable improvements quarter over quarter.
• ● Own backlog prioritisation and roadmap decisions, balancing user value, business impact, and technical constraints.
• ● Define KPIs and drive continuous improvement through experimentation and data-driven decision-making with Engineering, UX, and Data partners.
Product management Product roadmap Liderazgo de equipos multidisciplinarios Product Strategy A/B Testing
PRIMA Assicurazione,
Senior Product Manager
June 2025 - November 2025 (5 months)
Madrid, Spain
• ● Led a cross-functional squad (Product, Design, Engineering, and Data) focused on funnel optimization and experimentation culture.
A/B Testing CRO Cross-functional Team Leadership Product roadmap Product management
IKEA (Thiga Consultant),
Product Manager
October 2023 - May 2025 (1 year and 7 months)
Madrid, Spain
• ● Led product strategy for IKEA Energy Services, defining a digital rollout plan for 10 new markets within 6–12 months.
• ● Acted as Product Team Lead (PTL) during the maternity leave of the official PTL, ensuring roadmap continuity and team alignment.
• ● Defined and executed data-driven initiatives to improve user retention and conversion across sales funnels of the Life@Home Platform.
• ● Developed and prioritized product roadmaps, aligning business objectives with user needs and technical feasibility.
• ● Conducted product discovery sessions using Design Thinking and Service Design methodologies to identify customer pain points and define viable solutions.
• ● Defined analytics dashboards to monitor key KPIs and customer lifetime value (LTV).
• ● Collaborated with cross-functional teams (engineering, data, design, and business) to drive continuous improvement in product-market fit.
Product management Product Strategy Product roadmap Product Leadership Generative AI