Description

I am a senior automotive industry executive with extensive experience leading luxury and premium brands in the Portuguese market. Over more than two decades, I have managed operations for Aston Martin, Maserati, Bentley, Lamborghini, Mazda, and FCA, with full responsibility for strategy, commercial performance, marketing, after‑sales, and P&L management. My background includes developing market strategies, leading high‑performing teams, strengthening dealer and distributor networks, and driving brand growth through strong sales execution and premium customer experience.

Industry field of expertise

Languages

Portuguese
Native or bilingual
Spanish
Native or bilingual
English
Fluent
Italian
Conversational
French
Basic

Workplace preferences

Can work on-site

Lisbon (up to 50km)

C. Santos VP (Luxury Division)
General Manager
AUTOMOBILE
May 2020 - Today (6 years and 1 month)
Lisbon, Portugal
Create and implement the strategic plan forAston Martin and Maserati on the Portuguese market, accordingwith factory guidelines. Implement the commercial policywith and forthe sales team. Development and control the After Sales and Parts business. Create and implement the Marketing & Communications plan. Development the PR activities. Monitoring and control P&L deviations. Development and support the teams.
SIVA, S.A. - Exclusive Brands (Bentley & Lamborghini)
General Manager
April 2017 - April 2020 (3 years)
Responsible for managing the Bentley and Lamborghini business on the Portuguese market. Set tools and objectives for all the departments. Clearly communicate goals to department heads. Measure the success ofeach department. Participate in developing policies and procedures. Manage staff. Responsible forthe P&L
Maserati Portugal
General Manager
October 2014 - April 2017 (2 years and 6 months)
Responsible for managing the Maserati business on the Portuguese market. Set tools and objectives for all the departments. Clearly communicate goals to department heads. Measure the success ofeach department. Participate in developing policies and procedures.
Manage staff. Responsible forthe P&L