Description

Hello!

I'm Linelle, a strategic leader with 5+ years of diverse experience as a CRM specialist and project manager for Martech/SAAS tools in start-ups, consultancies and SMEs.

Over the course of my career, I’ve setup and improved CRM sales/marketing functions, conceptualized, and executed multi-channel CRM tactics.

I help brands elevate their customer experience, initial business operations and optimize their customer journey to boost conversions and drive maximum business revenue.

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Dubai City (up to 50km)

DXBME IT SOLUTIONS
Project and Marketing Consultant
August 2024 - November 2024 (3 months)
Developed a step-by-step operational plan to ensure seamless execution of business projects and initiatives.
Designed an efficient CRM framework and spearheaded the project execution to optimize customer relations, channel selection, sales tracking, and baseline marketing.
Structured a robust sales funnel to enhance lead conversion and drive revenue growth.
Worked jointly with internal teams to establish CRM rollout for internal companies.
CRM COLLECTIVE
CRM Ambassador & Strategy - Consulting
January 2023 - Today (3 years and 5 months)
Collaborating in a professional community focused on CRM/digital marketing.
Leading efforts in knowledge sharing, learning and development within the community.
Assisting with the community onboarding journey and community optimization.
Sharing insights, best practices on CRM strategies for B2B and CRM adoption.
Shaping the community framework to foster growth and networking opportunities.
EZMS LLC FZ
Project Manager & CRM Specialist
January 2022 - December 2023 (1 year and 11 months)
Managed multiple accounts, as the primary lead with internal teams and various external/partner stakeholders.
Partnered with the COO to automate reports and design analytical dashboards, improving operational efficiency by 50%.
Prioritized client requests with developers, copy, design and UI/UX teams with regards to enhancements, escalations and improvements.
Launched ERP communications, crafted and disseminated onboarding, updates and announcement emails achieving an overall 45% open rate and 37% click-through rate.