Lindsay Matthews

Collaborating with a prestigious global brand with the goal of crafting an award-winning application. Working closely with the client as part of the Experience Design team to conclude the discovery phase, define a product strategy and curate a backlog ready for development.

10+ years experience...

Tech | Digital Product Management (Mobile App & Website) | User Experience (UX) & Research | Nuero-Marketing | Digital Analytics | Creative Strategist | Brand Strategy

I work with Start-ups, SMEs and Corporates to develop a strong online presence. I blend my creative, tech, strategic and commercial skillset to help businesses:

- Develop a brand strategy ensuring clear vision & business goals are in place

- Deep-dive and carry out in-depth research to understand customer needs & industry trends

- Creating roadmaps with initiatives that benefit both consumer & business

- Assist the digital design, build + launch process for both Mobile App & Websites

- Assist delivery of creative initiatives to drive and support marketing KPIs

- Advise on monetisation strategies & ways to achieve commercial growth

- Optimise digital products for growth (A/B testing)

- Ecommerce, Merchandising and Content optimisation

- Data, reporting and analysis through a variety of leading tools including GA

- Designing systems & implementing tools to develop efficient processes

- Facilitating and enforcing Agile methodology

Highlights when working with businesses:

- Design, develop & launch MVPs (Mobile Apps inc MENA Retail Brands & Start-ups)

- Source digital talent from my extensive network to ensure high-quality work & output

- Digitally transform including Website development & Omni-channel experiences

- Determine ‘Product market fit’ for Loyalty program inc high-end customer base (Emirate Holding Company)

- Integrate full Adobe / Google Analytics implementation & Live Chat Systems

- Increase revenue through digital channels

- Increase lead generation by 70% using creative design initiatives

- Reducing business costs by $200k+ through system design

- Supported both B2B & B2C digital channels across 8 markets including UK, Middle East, America & Europe

• Adopted and led on a highly-strategic product with an extremely high-income customer base

• Partnered with CX research agency to ensure customer-centric approach when creating products

• Determined product market fit to move into development phase

• Compiled product, market and customer data to determine roadmap for successful ROI