LEAbout Liliane
Luxury brand marketing leader with over 15 years of experience developing and executing high-impact, multi-channel brand strategies across luxury and high-end markets. Creative and culture driven with proven ability to drive a strong brand vision, built around product, communication, innovation, and customer experience. Skilled in crafting compelling brand narratives that align with business goals, with a demonstrated background in driving revenue while upholding premium brand standards.
Arabic
Native or bilingual
English
Fluent
French
Native or bilingual
Italian
Conversational
Can work on-site
Dubai City (up to 50km)
Experience
- Roger VivierSenior Advisor Marketing & CommunicationDecember 2019 - September 2023 (3 years and 9 months)Dubai - United Arab Emirates• integrated marketing strategy• omnichannel campaigns management• partnerships development• CRM and digital platforms management• customer engagement- events and activations- Go to market strategy- product developement
- PRADA GroupHead of Marketing & CommunicationJanuary 2012 - September 2019 (7 years and 8 months)Dubai City, United Arab Emirates• strategic marketing and communication• budget management• PR and communication strategy,• regional marketing launch strategy- events, activations, and bespoke pop-ups:• market and competitive mapping and analysis• cross-functional collaboration
- Richemont GroupRegional Marketing ManagerAugust 2010 - October 2011 (1 year and 2 months)Dubai - United Arab Emirates- Spearheading comprehensive marketing for Alfred Dunhill- Media planning- campaign management- Event- Regional strategy development- Marketing budget management- Alfie’s F&B extension UAE launch strategy development
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Education
- • Organizational Design for Digital Transformation – Executive programMIT Sloan School of Management2020• Organizational Design for Digital Transformation – Executive program
- • BA Business MarketingUniversité St. Joseph (USJ - IUT)1998• BA Business Management