Description

Insight-driven Digital and eCommerce Analyst with a strong background in Business Intelligence and hands-on experience across CRM, campaign analytics, and sales performance reporting. Proven expertise in leveraging tools like Power BI, SQL, and Python to integrate and analyze customer, marketing, and transactional data — enabling data-informed decisions that drive digital growth, optimize conversion funnels, and enhance customer engagement.

Holding a Bachelor’s degree in Information Technology and an MSc in International Business Management with a specialization in Marketing, I bring a unique blend of technical proficiency and commercial acumen. This combination allows me to not only build robust data solutions but also align them strategically with business goals, digital initiatives, and customer-centric marketing strategies. Experienced in collaborating across marketing, product, and commercial teams to translate data insights into impactful actions that support omnichannel growth and performance.

Languages

Malayalam
Native or bilingual
Hindi
Conversational
English
Fluent

Workplace preferences

Can work on-site

Dubai (up to 50km)

Liwa Trading Enterprises LLC
Lead Business Analyst
RETAIL (LARGE RETAILERS)
July 2025 - Today (11 months)
Dubai - United Arab Emirates
I lead the strategic analytics engine for a premium multi-brand retail portfolio (including GANT, La Senza, and Castore), bridging the gap between technical data architecture and executive decision-making. My focus is on moving beyond the "reporting layer" to architect commercial roadmaps that optimize the omnichannel lifecycle and maximize customer lifetime value (CLV).
Commercial Framework Architecture: Architected a standardized KPI framework that serves as the organization's unified source of truth, aligning Digital, Finance, and Brand teams on regional performance and growth targets.
Business analysis Commercial strategy Customer Loyalty/ Retention Microsoft Power BI E-commerce
Emirates Leisure Retail
Business Intelligence Analyst (Digital)
August 2024 - July 2025 (11 months)
Dubai - United Arab Emirates
I spearheaded the digital and customer intelligence pillar for a multi-brand F&B and retail portfolio (Costa Coffee, MMI, Pret A Manger). My role focused on architecting data-led strategies to enhance brand equity, optimize digital acquisition, and maximize customer retention across the GCC.
MMI - Maritime and Mercantile International
Procurement Analyst
October 2023 - August 2024 (10 months)
Dubai - United Arab Emirates
I managed the financial analytics and spend governance pillar for regional property and capital projects. My role focused on transforming raw procurement data into predictive financial models that enabled leadership to mitigate budgetary risks and optimize capital allocation across the portfolio.
budgeting from reactive estimation to data-driven forecasting, significantly increasing budget accuracy and allowing for more strategic resource distribution.

Spend Governance & Anomaly Detection: Architected an automated monitoring framework to identify spending patterns, cyclical trends, and financial anomalies. By uncovering these insights, I contributed to the development of Cost Optimization Strategies that reduced operational leakage and improved overall financial efficiency.

Advisory on Provided actionable financial insights that guided the C-suite in identifying "size of the prize" opportunities for cost saving, directly impacting the brand's ability to reallocate capital toward high growth initiatives.