About Lara
German
Native or bilingual
English
Native or bilingual
Italian
Conversational
French
Basic
Spanish
Basic
Experience
- Hospitality Management HoldingDevelopment AssociateJanuary 2025 - Today (1 year and 5 months)Dubai - United Arab EmiratesHMH, part of the Emirati family office “MANAFA,” is a UAE-based hotel operator specializing in Arabic, family-friendly, and wellness-focused hospitality across the GCC. The company manages five brands in six countries and 15 cities, operating 2,459 keys with an additional 3,800-key development pipeline.•Spearheading business expansion across key markets in the GCC Region and reporting directly to HMH Board Members.•Leading concept development, Rebranding, and Renaming initiatives to align the portfolio with wellness-focused, sustainable, and purpose-driven values.•Building strategic partnerships with hotel owners, government entities, real estate developers, and corporate entities to drive growth and market entry.•Positioning the company for long-term success through forward-looking strategic development and market leadership initiatives.•Leading negotiations of Hotel Management Agreements (HMAs), Memoranda of Understanding (MOUs) and Joint Venture (JV) while contributing to high-level financial forecasting and business planning.•Representing the company at industry events including FHS, ATM, THINC ME, RAKIS, TOURISE, etc. elevating brand visibility and cultivating key relationships for expansion.
- Black Forest Real Estate GmbHDevelopment & Project Analyst | Freelancing, Founder CollaborationMarch 2024 - December 2024 (9 months)79 Freiburg im Breisgau, GermanyBFRE GmbH is a real estate investor and project developer specializing in niche properties in the Black Forest and southern Germany, operating under the brand STUUB. The portfolio is valued at €15 million, encompassing 10 properties and over 100 apartments in the region.•Collaborated with the Founder of BFRE GmbH & STUUB to drive development, project, and asset management initiatives, delivering projects aligned with strategic goals and improving overall project outcomes.•Structured internal company processes, creating a more organized workflow and standardized procedures to improve efficiency, communication, and project tracking.•Conducted property and market research while negotiating LOIs, Term Sheets, and contracts for potential locations, supporting informed decision-making and contributing to overall growth and profitability.•Developed expertise in interior design, actively contributing to the creation of FF&E concepts, co-working spaces, and serviced apartment properties, emphasizing sustainable and eco-friendly design principles.
- SIGNA GROUP OF COMPANIESFeasibility & Project AnalystSeptember 2023 - January 2024 (4 months)Berlin, GermanySIGNA is one of Europe's largest Real Estate Developers, specializing in mixed-use developments, with a focus on projects in Central Europe. The Group boasts a gross asset value of 20 billion euros and a pipeline of new projects worth around 25 billion euros.•Supported the Director and Head of Asset Strategy in advancing hotel properties and implementing new utilization strategies for hotel operator properties, resulting in enhanced asset performance and increased profitability.•Contributed to innovative concepts and implementation scenarios through comprehensive market research, and thorough feasibility analyses.•Actively participated in creating and implementing development strategies, particularly in large mixed-use projects and neighborhood developments, fostering sustainable growth and maximizing returns on investment.•Generated new ideas for Hotels & F&B through rigorous feasibility analyses, cost analyses, and business plans, including detailed calculations, forecasts, P&L, OpCo, and PowerPoint presentations, laying the foundation for successful project execution and stakeholder engagement.
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Education
- Certificate program: Hotel real estate investments and asset managementE-Cornell University2022Certificate program: Hotel real estate investments and asset management
- B.Sc.University Regensburg / International Real Estate Business School (IREBS)2021B.Sc.
Certifications
- Hotel Real Estate Investment and Asset ManagementECornell2022