Description

Hi I’m Lana, 👋 a designer that specialises in branding + UX/UI. I help brands create cohesion across their digital ecosystems, strengthening both internal and external communications while supporting sales and growth.

With 9+ years of experience across Australia, Europe, UAE and the U.S, I bring a global perspective to every project, with strategic thinking with thoughtful design.

My motto, Great design = Great results.

Services:

- Branding/brand refresh

- UX/UI design

- Landing pages & web design

- Design of email marketing campaigns & POS material

- Design of Google Ads

- AI imagery & prompting

- Design of social media ads & organic content

- Motion design

- Short form videos & editing

💻 My toolkit:

Fimga, Adobe Creative Suite, Framer, Nano Banana, Claude, Canva, Notion, Slack, Trello, and Asana.

🔧 Project management from start to finish.

📞 Regular communication and discussions ensure we're always on the same page.

Industry field of expertise

Languages

English
Native or bilingual
Dutch
Conversational

Workplace preferences

Remote only

Primarily works remotely

OHOY Swim
Design Lead and Digital Growth
FASHION AND COSMETICS
January 2026 - Today (5 months)
Dubai, United Arab Emirates
- Led a website refresh and ecommerce focused optimisation on the Shopify platform.

- Executed a brand refresh by modernising and refining the existing visual identity.

- Designed high converting email marketing campaigns and templates within Klaviyo.

- Led end to end digital campaigns from initial concept to launch across web, email, and social media.
Webdesign User Experience Design Graphic Design Social media Communication 360°
Influx
Design Lead
DIGITAL AND IT
June 2025 - Today (1 year)
Melbourne, Australia
- Led creative direction for a company-wide rebrand, unifying the visual identity ecosystem

- Supported the website redesign, improving interface, content flow, and overall user engagement

- Refined visual language and aligned brand touchpoints, boosting credibility and engagement

Achievements:

- Enhanced the websites two highest-traffic pages, testimonials and case studies, improving UX and engagement

- Standardised brand touchpoints across digital and sales channels, strengthening CX consistency and supporting faster onboarding for new clients
Webdesign User Experience Design Figma Graphic Design artificial intelligence
PropertyMe
Digital Designer
REAL ESTATE
May 2024 - Today (2 years and 1 month)
Sydney, Australia
- Supported the design and marketing team to maintain visual cohesion during major milestonesDesigned high-impact campaigns for key product launches, including MePay and the PM Dashboard release

- Developed consistent social and educational assets for PropertyMeˇs 20,000+ community, reinforcing brand authority and industry leadership

Achievements:

- Designed the tenant landing page for MePay, enhancing usability and creating a seamless renter experience

- Co-led the PM Dashboard multichannel launch campaign, producing integrated digital assets, internal communications, and promotional materials that drove higher adoption
Graphic Design User Experience Design Social media Communication 360° Webdesign