Keelan Cooper

• Manage a high-performing affiliate network, including financial institutions, influencers, and journalist sites, driving one-third of all new customer acquisitions.

• Identify and execute market expansion strategies, supporting Stockopedia's entry into Australia and reaching new audience segments.

• Cemented partnerships with leading UK financial publications, including This Is Money and Proactive, to boost credibility, reach, and acquisition.

• Manage social media accounts to amplify brand presence, ensuring a consistent message across channels and campaigns.

• Align partnership efforts with marketing, content, and product teams, contributing to content ideation, creation, and repurposing.

• Develop data-driven frameworks to track and optimise partnership performance, leading to a 400% increase in acquisition via key partners.

• Led high-stakes contract negotiations with a leading global financial market data and infrastructure provider, achieving significant cost efficiencies.

Key Achievements:

✔ Scaled customer acquisition via partnerships, making it a top revenue driver and accounting for 35%+ of new customers.

✔ Optimised tracking systems, identifying the best ROI opportunities for the business.

✔ Achieved significant cost efficiencies through contract negotiations with data suppliers, resulting in a 15% cost reduction from two contracts alone.

• Identified new business opportunities and managed B2B relationships driving company growth.

• Conducted market research and analysed customer data to develop actionable insights that maximised value for the business.

• Collaborated with data, product, content, and supported teams to implement growth strategies aimed at converting leads and engaging new audiences. data-driven retention reducing churn increasing customer engagement.

• Developed search & recruitment strategies for high-value clients across finance, legal and education sectors.

• Carried out market mapping & competitor benchmarking to support hiring decisions.