About Jessica
Freelance Account Director working with brands and agencies on campaign strategy, delivery, and client management. I offer flexible support across planning, execution, and project workflows — with a strong focus on effectiveness and delivery.
I specialise in influencer marketing, content-led campaigns, and media strategy, supporting teams from brief creation and creator vetting to timelines, approvals, and post-campaign reporting. My agency background means I’ve typically worked on performance-driven campaigns, so I’m confident aligning creative and media activity with business goals and marketing KPIs.
Alongside campaign work, I’m often brought in to improve processes and team systems — whether that’s streamlining project tools, building delivery frameworks, or improving how teams collaborate.
My freelance experience spans creative agencies, media teams, and in-house marketing departments across TV, radio, digital, social (including organic), content, and print (inserts). I’m comfortable leading integrated campaigns or jumping into specific areas — from influencer projects to broader marketing activity — depending on what’s needed.
Clients include PrepayPower, AliExpress, Abel & Cole, Sofa.com, and Hotel Chocolat. I also run The Social Fuse, a side project supporting better influencer campaigns through tools, training, and community.
English
Native or bilingual
Can work on-site
London (up to 50km)
Experience
- DeptLead Account Planner - Pepsico/ DoritosDIGITAL AND ITMay 2025 - June 2025 (1 month)London, United Kingdom
- Project-managed the delivery of a branded video asset and influencer content for a Squid Game collaboration - including timelines, scripting, set design, shoot, and final handover.
- Coordinated creative teams and liaised with multiple Pepsico and Netflix stakeholders to streamline feedback and approvals.
- Tracked budget burn, supported resourcing, and kept delivery on schedule across a fast-paced, multi-agency team.
- The Social FuseFounder / Strategic LeadSOCIAL NETWORKSFebruary 2024 - April 2025 (1 year and 2 months)London, United Kingdom
- Founded and currently run a neutral influencer marketing network focused on creator tools, campaign training, and industry connection
- Led concept and development of a brand–creator collaboration tool to simplify campaign outreach
- Built a digital campaign toolkit and a self-guided creator course to support effective partnerships
- Ran industry networking events to foster transparency and collaboration across the sector
- Continued selected freelance work in parallel, supporting brands and agencies on campaign delivery and creative project management
- TideInfluencer Marketing ConsultantBANKING AND INSURANCEJune 2023 - December 2023 (6 months)London, United Kingdom
- Planned and ran multiple influencer campaigns tailored to brand goals and audience growth
- Selected creators based on performance data, contextual fit, and audience quality
- Led campaign execution including contracts, briefs, content review, and live tracking
- Delivered content on time and aligned with creative direction
- Produced detailed post-campaign analysis to inform future activity
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Certifications
- Commercial CertificateIPA (Institute of Practitioners in Advertising)2017
- IPA (Institute of Practitioners in Advertising)LegRegs Certificate2021