About Jennifer
English
Native or bilingual
Arabic
Native or bilingual
French
Fluent
Experience
- Kearney AEManagerCONSULTING AND AUDITSJanuary 2023 - Today (3 years and 5 months)Dubai - United Arab EmiratesAs a Manager at Kearney, I play a crucial role in developing sector-wide tourism strategies for the GCC, with a focus on the Kingdom of Saudi Arabia. My role encompasses strategic planning, stakeholder engagement, and the championing of diversity and inclusion within the firm through my leadership in the internal women's network. In parallel, I serve as an Professor at IE University, delivering the AMP Heritage Program to the Ministry of Culture in Saudi Arabia, focusing on leadership development, cultural transformation, and strategic capability building. Additionally, I am honored to be a World Economic Forum Fellow (2025–2026), contributing to global discussions on sustainable development, tourism innovation, and inclusive growth. I currently lead efforts to rejuvenate Kearney's tourism platform, directing thought leadership initiatives, and revitalizing our client portfolio through robust business development efforts. These activities are pivotal in re-engaging stakeholders in the tourism sector across KSA and the broader GCC region, reinforcing Kearney's position as a leader in tourism advisory. Key Achievements and Responsibilities:• Contribute to the formulation and implementation of sector-wide tourism strategies for multiple GCC governmental clients• Engage stakeholders effectively, aligning tourism strategies with broader economic goals and visions for sustainable development.• Lead the internal women's network, promoting diversity, inclusion, and empowerment within Kearney.• Drive business development efforts to re-engage with stakeholders in the tourism space, significantly enhancing Kearney's portfolio of clients across KSA and the GCC.• Deliver the AMP Heritage Program to the Ministry of Culture (Saudi Arabia) as part of IE University's executive education offering.• Project Fellow with the World Economic Forum, shaping global tourism and economic development dialogues and delivering the Destinations of Tomorrow Lighthouse project
- PwC Tourism and Hospitality Global Centre of ExcellenceSenior ManagerJanuary 2021 - January 2023 (2 years)As a Senior Manager within the Tourism and Hospitality Global Centre of Excellence at PwC, I played a crucial role in strategic advisory, leading projects, and engaging with key stakeholders to deliver impactful outcomes in the tourism sector. My expertise in identifying project risks, coupled with a strategic focus on the Middle East, particularly KSA, enabled the successful execution of various initiatives. I ensured project deliverables were met with precision, leading cross-functional teams to achieve strategic goals efficiently. Building and maintaining robust relationships with stakeholders was paramount, enabling effective project scoping, planning, and review. My efforts in business development led to a significant expansion of the firm's tourism practice, marked by a strong proposal win rate and the acquisition of two new accounts.• Acted as a trusted advisor on tourism projects, guiding risk identification and solution development processes.• Led diverse projects, including contributions to mega and giga projects, ensuring timely delivery• Collaborated with cross-functional teams to meet strategic project goals, fostering efficient project execution.• Developed and maintained strong relationships with key stakeholders, facilitating comprehensive project planning and review sessions.• Advised key clients on strategic business concerns, leading the strategic planning process to design and execute actionable strategies.• Played a pivotal role in creating and establishing DMCs for upcoming giga developments in KSA.• Spearheaded business development for the tourism practice, resulting in over 10 successful proposals, including two new account wins and multiple account development successes.• Contributed to thought leadership publications for 2023-2024, enhancing the firm's standing in the tourism and hospitality sector.
- Department of Culture and TourismSenior SpecialistJanuary 2019 - January 2021 (2 years)Abu Dhabi - United Arab EmiratesBuilt and maintained product roadmap based on the organization's vision, goals, success metrics, functional area strategies, user input, target architecture, and market research. Led overall implementation of product development plans, and strategies and provided solutions to fill observed gaps. Analysed and consciously built rapport and relationships with stakeholders. Worked closely with stakeholders to develop, drive, and manage product strategies, objectives, priorities, and timeframes. Assisted business units to effectively consult and engage stakeholders on relevant projects. Investigated and identified missing links along the value chain and generated project ideas helping to address them. Communicated with clients such as regional and international IP owners, governments, fortune 500s, and VCs to better understand their needs and preferences to entice FDI to Abu Dhabi.• Revised the short-term tourism strategy for the Events Bureau in light of the city's COVID 19 response• Led initiatives to launch tourism products in excess of $12M from feasibility and go-to-market strategy to delivery.• Successfully created and delivered event calendar for Abu Dhabi Tourism.• Spearheaded 250M AED portfolio and achieved 5X economic impact for the city of Abu Dhabi.
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Education
- Master of ScienceEcole des Hautes Etudes Commerciales (EDHEC)Master of Science
- Bachelor of ScienceEAHM and Ecole Hoteliere de LausanneBachelor of Science