Description

🚀 Senior Salesforce & CRM Expert | Product Owner | Business Analyst

I am a CRM & Salesforce consultant with 10+ years of experience leading complex digital transformation projects for international organizations. My mission: help companies unlock business value through CRM implementation, Salesforce expertise, and product ownership.

🔹 Certifications & Expertise

• Salesforce Certified:

• Administrator

• Sales Consultant

• Service Consultant

• Business Analyst

• Certified Product Owner (PSPO & POPM) – Agile delivery, backlog prioritization, stakeholder alignment

• Business Analyst & CRM Specialist – process mapping, requirements gathering, functional design

• Ex-Deloitte Consulting – trained in structured methodology, excellence, and high-value delivery

🔹 Track Record

• Delivered major CRM and product initiatives for Emirates Airlines, MSC, and Fortune 500 clients

• End-to-end program leadership: from discovery and business analysis to delivery and change management

• Experience across industries: airlines, logistics, retail, and financial services

🔹 What I Deliver

• Successful Salesforce implementation aligned with business goals

• Agile product ownership ensuring business value and ROI

• Stakeholder management & C-level advisory to align strategy and execution

• Cross-functional team leadership in international, high-pressure environments

✨ Keywords for Search: Salesforce Consultant • CRM Implementation • Product Owner • Business Analyst • Agile • Digital Transformation • Salesforce Administrator • Salesforce Sales Cloud • Salesforce Service Cloud • CRM Strategy • Functional Consultant

👉 Let’s discuss how I can help your organization achieve measurable results with Salesforce and CRM transformation.

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Emirates Group (AE)
Salesforce Product Owner
AVIATION AND AEROSPACE
August 2024 - Today (1 year and 10 months)
Dubai City, United Arab Emirates
Acting as a Technical Product Owner handling various projects and business units.
Liaisie with business stakeholders to shape their vision into concrete deliverables.
Scope of action: Salesforce Sales cloud, Experience cloud and Service cloud
Salesforce Product management Atlassian JIRA Business analysis Team management
MSC
CRM Proxy Product Owner
IMPORT AND EXPORT
September 2021 - July 2024 (2 years and 10 months)
Geneva, Switzerland
As Proxy Product Owner for MSC in Geneva, I led the successful integration and implementation of a new in-house Sales CRM used by 140 agencies and 3,000+ users worldwide, ensuring alignment with the company’s strategic commercial objectives.

🔹 Key Achievements & Responsibilities
• CRM Implementation Leadership – Facilitated the global rollout of a next-generation Sales CRM, enabling 140 agencies across multiple regions to enhance customer management and sales performance.
• Salesforce Expertise & CRM Advocacy – Leveraged Salesforce experience to promote best-in-class CRM practices, advising stakeholders on capabilities and providing insights that guided strategic decisions.
• Business Analysis & User Story Creation – Gathered, analyzed, and documented business needs with subject-matter experts, translating them into features, mockups, and user stories that drove product development.
• Agile Product Ownership (SAFe) – Oversaw 4 Scrum teams (50 FTEs) in a SAFe environment, planning sprints, defining priorities, and ensuring consistent delivery of business value.
• Workshops & Stakeholder Engagement – Led design workshops with business experts, delivering recommendations and mockups to enhance CRM features and usability.
• End-to-End Release Management – Coordinated release cycles from UAT sessions to Go-Live, ensuring smooth adoption and minimal disruption.
• CRM Roadmap Ownership – Maintained and adapted the CRM product roadmap, prioritizing features with stakeholders to align with evolving business strategy.
Salesforce product owner Business analysis

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Master in Digital marketing and Project management
SKEMA Business school
2016

Salesforce Certified Administrator
Salesforce
2018
Salesforce certified Sales cloud consultant
Salesforce
2018

Business Analyst

Jaouad Ait El Hadj

Salesforce Technical Product Owner

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