IMAbout Issam
With over 10 years of experience in digital marketing, I am passionate about helping brands connect with their audience and maximize their online presence. As a Digital Marketing Specialist at Ghassan Aboud Group, I create and implement comprehensive digital marketing campaigns for various industries, including cars, logistics, medical, and spare parts.
My expertise includes media relations, digital publications, web services, copywriting, and web content writing. I develop strategic plans and targeted campaigns across multiple channels, such as Facebook, Instagram, Google, and email marketing. I also analyze campaign performance metrics to optimize strategies and drive better results. Additionally, I collaborate with cross-functional teams to align digital marketing efforts with overall business objectives.
Arabic
Native or bilingual
English
Fluent
Turkish
Conversational
Remote only
Primarily works remotely
Experience
- Poligon Interactive,Digital Marketing SpecialistJune 2024 - Today (2 years)Toronto, ON, Canada• Developed and executed digital marketing and social media strategies for clients in Turkey and Canada• Created and managed ads, PPC campaigns, and SEO strategies• Contacted clients for customer service and strategic consultations• Managed social media and ad accounts, contributed to ad creatives and copywriting• Designed landing pages and implemented email and marketing automation• Utilized programmatic ads to enhance campaign performance•
- Ghassan Aboud Group,Digital Marketing SpecialistApril 2021 - February 2024 (2 years and 10 months)Dubai - United Arab Emirates• Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.• Optimized e-commerce campaigns through A/B testing to increase online sales.• Developed ad strategies and managed PPC campaigns for various sectors including medical, automotive, and retail.• Created and optimized ads and landing pages, managed SEO, and handled website updates.• Coordinated with business owners todevelop and discuss marketing strategies and plans. Generated detailed reports on campaign performance and metrics. Achieved notable results, including selling out car campaigns and hypermarket promotions.•
- Orient TV (Ghassan Aboud Group),Social Media ManagerApril 2021 - February 2024 (2 years and 10 months)İstanbul, Türkiye• Managed and enhanced social media accounts for Orient TV, achieving substantial growth across multiple platforms• Increased YouTube subscribers by 1.7 million• Boosted Facebook page likes by 4 million• Expanded Twitter followers from 60k to 350k• Grew Instagram followers from 400k to 900k• Oversaw team as deputy manager, providing leadership and guidance in social media strategy and execution• Handled community management, ensuring appropriate and timely posting of content for news channel• Collaborated with creative team to develop and review content, ensuring it met channel's standards and objectives• Analyzed social media metrics to track performance and refine strategies for continued growth.
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Education
- MBAIstanbul University2025MBA
- BBALebanese International University2018BBA
Certifications
- Meta Certified Digital Marketing AssociateMETA2024