About Ismail
French
Native or bilingual
English
Native or bilingual
Arabic
Native or bilingual
Spanish
Conversational
Experience
- Disneyland ParisProduct OwnerHOSPITALITYApril 2024 - Today (2 years and 2 months)Dubaï, United Arab EmiratesLed the product development and delivery of revenue optimization capabilities across a large-scale resort ecosystem, covering theme parks, hotels, and multiple distribution channels.
- Defined and drove the product vision and roadmap for revenue optimization tools, improving pricing precision, demand forecasting, and overall commercial performance at resort scale.
- Translated business and operational needs into functional specifications, user stories, and product requirements, ensuring alignment between business stakeholders and development teams.
- Defined acceptance criteria, testing frameworks, and UAT processes to secure reliable deployments across multiple guest segments and sales channels.
- Managed product backlog prioritization, sprint planning, and agile delivery cycles, coordinating cross-functional teams to accelerate feature delivery and maximize business value.
- Monitored product performance KPIs such as RevPAR uplift, demand forecast accuracy, occupancy thresholds, and inventory exposure to guide product iterations and optimization decisions.
- Designed and implemented revenue and inventory management mechanisms in collaboration with Pricing, Forecasting, Sales, and Distribution teams.
- Coordinated product adoption across operational entities including Parks, Hotels, Call Centers, and Digital platforms through documentation, training, and feedback loops.
- Introduced analytical frameworks and KPI models to improve yield management, capacity allocation logic, and performance visibility.
- Acted as the key interface between business leadership, development teams, and executive stakeholders, communicating product progress, risks, and delivery outcomes.
Key Skills:Product Ownership • Revenue Optimization • Hospitality Technology • Pricing & Forecasting Systems • Agile Delivery • Stakeholder Management • Data Analytics • KPI Dashboards • Resort Operations • Digital Distribution • Inventory Management - Accor - Information TechnologyProject ManagerHOSPITALITYApril 2022 - April 2024 (1 year and 11 months)Paris, FranceManaged a strategic hospitality technology transformation project involving the migration of core systems, including PMS and Revenue Management Systems, supporting the modernization of hotel operations and revenue optimization capabilities.
- Defined project objectives, scope, roadmap, and timelines, ensuring on-time delivery and alignment with business priorities.
- Gathered and analyzed business and operational requirements to define system functionalities and expected outcomes.
- Acted as a bridge between business stakeholders and technical teams, translating functional requirements into clear technical specifications.
- Coordinated cross-functional teams including Revenue Management, Data, Digital Factory, and system architects to deliver project milestones.
- Participated in the decommissioning of SmartPricing and the implementation of IDeaS Lite integrated with Opera Cloud, supporting the evolution of revenue management capabilities.
- Developed project monitoring dashboards and progress reports in Power BI, tracking timelines, budgets, and deliverables.
- Designed standardized data dashboards to ensure consistent reporting and visibility for all project stakeholders.
- Communicated project progress and risks to senior leadership using structured reporting tools.
- Worked closely with development and integration teams to ensure interoperability between PMS platforms and existing systems.
- Analyzed technical data flows and system architecture to understand integration requirements and project dependencies.
- Collaborated with technical teams to implement connectivity solutions between hospitality platforms and digital ecosystems.
- Contributed to the evaluation and selection of PMS solutions based on operational and business needs.
Key Skills:Hospitality Technology • PMS Migration • Revenue Management Systems • IDeaS • System Integration • Digital Transformation • Data Analytics • Power BI • Stakeholder Management • Agile Project Coordination - MarriottDirector of Sales and Marketing - Hotel OpeningHOSPITALITYApril 2019 - April 2022 (3 years)Paris, FranceCommercial and marketing leader experienced in hotel openings, revenue strategy, and hospitality technology at Marriott. Led the launch of a new property, overseeing system implementation and cross-functional coordination across sales, marketing, revenue, and IT teams.
- Led and developed a cross-functional commercial, marketing, and events team of 8 people, ensuring alignment between business objectives, operations, and digital tools.
- Acted as a bridge between business teams and technical stakeholders to ensure successful implementation and adoption of key hospitality systems including Opera PMS (Sales & Catering, OXI, configuration), Cvent, Salesforce, and Marsha.
- Designed and implemented data-driven dashboards and reporting tools using PMS and RMS data to support decision-making and performance monitoring.
- Collaborated with Revenue Management teams to optimize pricing strategies and demand forecasting, driving continuous revenue growth.
- Built daily performance tracking and forecasting dashboards enabling teams to monitor KPIs and anticipate business trends.
- Led process optimization and operational standardization, ensuring compliance with local regulations, corporate standards, and best practices.
- Coordinated cross-department teams (Sales, Marketing, Revenue, Operations, IT) to deliver revenue optimization initiatives and improve customer experience.
- Worked closely with hotel IT teams, Marriott consultants, and Oracle specialists during the migration to Opera PMS v5.6 (Sales & Catering module), contributing to system configuration, testing, and rollout.
- Defined short-, medium-, and long-term strategic roadmaps to support hotel growth and digital transformation.
- Managed marketing and sales strategy, budgeting, and external partners (PR agencies, communication agencies, photographers) to strengthen brand visibility.
- Analyzed business performance, forecasts, and competitive benchmarks to continuously refine strategy and exceed revenue targets.
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Education
- Master of International Business ManagementISEE2013
- DEUG Mathématiques Appliquées aux Sciences SocialesUniversité Paris 1 - Panthéon Sorbonne2010