Description

Experienced professional with 7+ years in business analytics, market research, and brand management across pharmaceuticals and consumer goods. Skilled at using data to guide strategic decisions, optimize performance, and foster growth. Proven in developing research strategies, executing marketing plans, and collaborating with teams to achieve business goals.

Industry field of expertise

Languages

Arabic
Native or bilingual
French
Fluent
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Viatris Pharmaceuticals
Commercial Performance & Business Analytics Manager
PHARMACEUTICALS INDUSTRY
May 2023 - Today (3 years and 1 month)
Casablanca, Morocco
• Collaborate with business unit leaders, commercial, and marketing teams to identify key business challenges and drive performance through actionable insights.
• Lead primary and secondary market research to inform strategic business decisions.
• Analyze healthcare, customer, and competitor data to produce regular market trend reports.
• Define KPIs and create tracking reports to evaluate commercial initiatives and promotional effectiveness.
• Provide analytics leadership for the Operating Plan process and optimize field force structuring, customer segmentation, and targeting strategies.
Branding Pilotage de la performance Etude de marché
Viatris
Brand Manager Urology Portfolio
PHARMACEUTICALS INDUSTRY
April 2024 - Today (2 years and 2 months)
Casablanca, Morocco
• Develop marketing campaigns for urology portfolio brands, ensuring alignment with global strategy and local market needs.
• Gather competitive intelligence in collaboration with field force teams to inform strategy.
• Work closely with agencies to create and validate promotional materials.
• Coordinate with sales, product development, and creative teams to maintain brand consistency.
• Ensure compliance with industry regulations and company policies in all marketing activities.
IQVIA
Market Research Consultant
September 2020 - April 2023 (2 years and 7 months)
Casablanca, Morocco
• Partnered with pharmaceutical companies to address market research needs across all product lifecycle stages (Pre-launch, Implementation, and Post-Launch).
• Developed commercial propositions, including defining target participants, sample sizes, and timelines for various research studies.
• Designed and executed surveys for multiple research types (e.g., Recall Tests, Patient Journey, HCP Tracking, Brand Image).
• Managed field teams and oversaw data collection processes.
• Analyzed collected data and delivered comprehensive reports to clients.