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Ikram BenjilaliIB

Ikram Benjilali

Healthcare Market Research

$349/day
Dubaï, AE
8-15 years

Average response time: 1 hour

About Ikram


Experienced professional with 7+ years in business analytics, market research, and brand management across pharmaceuticals and consumer goods. Skilled at using data to guide strategic decisions, optimize performance, and foster growth. Proven in developing research strategies, executing marketing plans, and collaborating with teams to achieve business goals.
  • Arabic

    Native or bilingual

  • French

    Fluent

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Viatris Pharmaceuticals
    Commercial Performance & Business Analytics Manager
    PHARMACEUTICALS INDUSTRY
    May 2023 - Today (3 years and 1 month)
    Casablanca, Morocco
    • Collaborate with business unit leaders, commercial, and marketing teams to identify key business challenges and drive performance through actionable insights.
    • Lead primary and secondary market research to inform strategic business decisions.
    • Analyze healthcare, customer, and competitor data to produce regular market trend reports.
    • Define KPIs and create tracking reports to evaluate commercial initiatives and promotional effectiveness.
    • Provide analytics leadership for the Operating Plan process and optimize field force structuring, customer segmentation, and targeting strategies.
    Branding Pilotage de la performance Etude de marché
  • Viatris
    Brand Manager Urology Portfolio
    PHARMACEUTICALS INDUSTRY
    April 2024 - Today (2 years and 2 months)
    Casablanca, Morocco
    • Develop marketing campaigns for urology portfolio brands, ensuring alignment with global strategy and local market needs.
    • Gather competitive intelligence in collaboration with field force teams to inform strategy.
    • Work closely with agencies to create and validate promotional materials.
    • Coordinate with sales, product development, and creative teams to maintain brand consistency.
    • Ensure compliance with industry regulations and company policies in all marketing activities.
  • IQVIA
    Market Research Consultant
    September 2020 - April 2023 (2 years and 7 months)
    Casablanca, Morocco
    • Partnered with pharmaceutical companies to address market research needs across all product lifecycle stages (Pre-launch, Implementation, and Post-Launch).
    • Developed commercial propositions, including defining target participants, sample sizes, and timelines for various research studies.
    • Designed and executed surveys for multiple research types (e.g., Recall Tests, Patient Journey, HCP Tracking, Brand Image).
    • Managed field teams and oversaw data collection processes.
    • Analyzed collected data and delivered comprehensive reports to clients.

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Education

  • BBA
    Al Akhawayn University
    2017
    BBA
  • Bogazitçi University
    2015

Skill set

Categories