Description

I help startups, SMEs and corporate teams in Dubai and across MENA build brands that stand out and marketing strategies that actually drive revenue — not just visibility.

With 15+ years leading marketing across F&B, FMCG, fashion retail and B2B tech in Europe, Africa, Asia and the Middle East, I bring senior-level strategic thinking without the full-time overhead. Whether you need to launch a product, enter a new market, fix your positioning, or build a corporate gifting program from scratch — I've done it, and I have the numbers to back it.

I founded Kaab, a premium dessert gifting brand in Dubai, entirely bootstrapped — 73% gross margins, 18% repeat rate, 100% word-of-mouth growth. That means when I advise you, I'm speaking as someone who has built and run a brand, not just managed campaigns.

Typical projects I take on: brand strategy and positioning, go-to-market plans, fractional CMO engagements, digital marketing audits, MENA market entry strategy, and corporate gifting programs.

Industry field of expertise

Languages

Arabic
Native or bilingual
French
Native or bilingual
English
Fluent
Turkish
Conversational

Workplace preferences

Can work on-site

Dubai (up to 50km)

Kaab — Premium Dessert Gifting Brand
Founder & CEO
April 2024 - Today (2 years and 2 months)
Dubai - United Arab Emirates
• • Built brand from concept to market in Dubai's premium gifting segment, entirely bootstrapped
• • Designed and launched product line with 73% gross margin, positioning alongside international luxury brands
• • Achieved 18% customer repeat rate — above luxury goods industry benchmark of 10–15%
• • Built AI-powered B2B corporate gifting engine, reducing proposal time from 48hrs to 2 minutes
• • Developed full brand identity, packaging, storytelling and go-to-market strategy independently
• • Currently raising seed round to open first physical retail location — Festival Mall, Nov
Go-to-Market Strategy Brand Strategy & Positioning Digital marketing B2B Marketing Account based marketing
Trapeze Group
Head of Marketing —
November 2021 - March 2024 (2 years and 4 months)
Dubai - United Arab Emirates
• • Managed multi-market B2B marketing strategy aligned with global business objectives
• • Ran integrated campaigns: ABM, digital, events, content — driving lead generation and brand awareness
• • Oversaw marketing budgets and performance tracking to optimize ROI
• • Led and mentored cross-regional marketing team
DigiBMarketing
Digital Marketing Consultant
November 2019 - October 2021 (1 year and 11 months)
İstanbul, Türkiye
• • Provided digital marketing consulting for SMEs across multiple industries
• • Developed customized marketing roadmaps, paid search, SEO and social media strategies
• • Delivered performance reports and strategic recommendations based on campaign analytics