About Hiba
English
Native or bilingual
Experience
- ExoticaFreelancer AI and Automation COnsultantDIGITAL AND ITJanuary 2025 - Today (1 year and 5 months)Dubai, United Arab EmiratesCollaborating with Exotica's leadership team to design and deploy an AI-powered customer service chatbot for their e-commerce platform.Translating business requirements into functional chatbot flows using conversational AI tools, with afocus on enhancing user experience and brand tone.Implementing chatbot-human escalation strategies to ensure seamless customer support.Testing, refining, and optimizing chatbot interactions based on user feedback and behavioral data.Proposing and building automation solutions to streamline website processes and drive operationalefficiency.Skilled in natural language processing (NLP), chatbot development, and applying machine learningtechniques to enhance conversational accuracy.Communicating progress, roadblocks, and technical recommendations clearly to non-technicalstakeholders.
- AI IXX.AI ExpertEDUCATION AND E-LEARNINGOctober 2024 - Today (1 year and 8 months)Dubai - United Arab EmiratesDesigned and delivered the course "Data Science: The Basics and Beyond" on the AI IXX platform, incorporating hands-on examples and real-world applications. Developing a 10-module course on leveraging ChatGPT for customer service automation and content generation. Guided learners through the entire data science lifecycle, from data acquisition and cleaning to predictive modeling and insights generation.
- University of BirminghamResearcherJanuary 2024 - Today (2 years and 5 months)Dubai - United Arab EmiratesCo-authored the research paper "Enhancing Predictive Concrete Compressive Strength: An Ensemble Machine Learning Approach Across Laboratory and Field Data" to be published in Elsevier. Ensured model performance optimization by applying six advanced ensemble techniques, including RandomForest, CatBoost, and XGBoost. Developed a predictive framework integrating two diverse datasets from real-world and laboratory experiments. Managed iterative refinement across key machine learning stages—data cleaning, feature engineering, and model validation—consistently improving ensemble techniques. Achieved robust predictive performance with R² values exceeding 0.80 on two datasets.
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Education
- Master of ScienceUniversity of Birmingham2024MSc
- Master of Business AdministrationUniversity of Manchester2017Master of Business Administration