Hendrik Verbrugghe

Sit4Biz MEA assists EU/USA companies in expanding their business in the MEA region. The offered services vary from market research to brand awareness development and implementation and management of (regional) company presence in the UAE, EMEA, and APAC.

• Consulting Domains: Sales, Business Strategy and plans, Marketing plans, Digital Marketing Communication, Social Media deployment, KPI dashboard setting/monitoring (RACE model), Key Persona Audience Defining, Campaign ROI and Performance Management, Press Relations, e-commerce set-up, Branding, Category Management, Customer Database Management, Digital Strategy, Data-driven Optimization and Business Development.

• Clients in B2C, B2B, and FMCG: online education, office design furniture, jewelry, audio-visual solutions, e-bikes, water filtering systems, and online photoshoot services.

• Launched TRbizz.com under this umbrella as a commission and consultancy agency for the Travel Retail (TR) sector. Building a brand portfolio in 12 categories/brands; currently an agent for a jewelry brand [Pimente], personal care brand [Tip Beauty and TheBugCo], and virtual food experience brand [Ventuno], further finalizing several brands shortly. CRM database of 1600 purchasers globally created from scratch in 6 months.

Canon is a global consumer goods provider of imaging solutions (photography, projectors, home printing, professional printing, office printing/scanning with software solutions, and medical equipment)

• Defined and implemented the annual B2B Sales and marketing business objectives and pricing strategy for 44 countries.

• Team management across sales, marketing, and business development (24 pax).

• Grew B2B sales by 17% ($50M) by selling more products to more countries through more partners.

• Turned the business unit from loss into profit in the first 6 months.

• Achieved No 1 Market share in Copiers and Large Format Printers, by implementing a new type of in-country direct sales organization. Trained the team in solution selling through vertical consultancy approach based on sector related white papers, internal process mapping and fleet optimization.

• Established the B2B Canon brand in Africa from an underdog position through branding campaigns, a clear CVP, and an aligned brand strategy with internal stakeholders.

• Created a culture of continuous improvement based on newly defined business requirements and deliverables for industry, market, technology, and stakeholders (e.g., anti-corruption, efficiency, cost-cutting, security and environment-friendliness as value proposition)

• Increased employee engagement to 95% through leveraging elevated innovation culture, work/life balance messaging, and succession planning.

• Rolled out a competency-based channel partner program managing targets, rebates, marketing investments, certified trainings and service level agreements disseminated to 66 African business partners (quarterly reviewed).

• 30% new business generated from Managed Print services to reputed corporate brands as turnkey solution contracts and presence on e-commerce platforms.

Hendrik Verbrugghe

• Successfully led the UAE entity (1 10pax) and all functional reports as stand-in MD for one year (contract).

• Annual Sales and marketing budget setting with full P/L responsibility, dual role as B2B Marketing Manager.

• Positioned Canon brand as best Managed Print Services provider in UAE, resulting in a 4% revenue growth (market -15%). Business size $35M.

• Achieved 50 new Managed Print Services (MPS) turnkey solution contracts from the UAE Healthcare, Education, Hospitality and Banking sectors.

• Implemented pipeline management using Salesforce by vertical (Education, Hospitality, Healthcare and Banking).

• Changed the value proposition and pay plan policy of direct sales team to focus on growing page volume sectors Education, Hospitality, Healthcare and Banking sectors impacting service revenue positively by 4% despite heavy price erosion.

• Developed new business (digitalization and marketing Services) next to printing services in line with the overall strategy.

• Targeted new business by vertical through B2B events/demos and lead generation from fairs, conferences, and networking events in UAE.